I wrote a
Hi, I'm
I'm a direct-response copywriter who strives to use my knowledge, skills, and experience to help businesses get the results they want consistently.
I help clients find the perfect positioning of their product or service by thoroughly studying the sophistication level of the market and the awareness level of the target audience.
I also help figure out the “big idea” (if they haven’t already) of their product/service and come up with killer offers as well as mechanisms that will differentiate them from the competitors.
Ultimately, I help clients write (and optimize) high-converting copy for their marketing campaigns through thorough research (market/product/competitor) and my chameleon copywriting process to make sure that I deliver the right words to the right audience the right way.
I am also currently going through a digital marketing course that will perfectly augment my copywriting skills to ultimately help boost the performance of every piece of sales copy I write.
I write copies and/or content based on thorough research (market/product/competitor) to make sure that I deliver the right words to the right audience the right way.
I am also currently undergoing Conversion Rate Optimization that will perfectly augment my copywriting skills - this combination of skill sets and knowledge will ultimately boost the performance/conversion of my marketing/advertising copies.
I am most experienced in writing:
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- Landing/Website Page Copy
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To help you d
1. Product research - to make sure I know the product inside and out.
* The product is only as good as the market perceives it, thus, market research is a must.
2. Market research (Reddit,
* When researching for marketing angles; I was trained to find the market’s different selling points, namely their: pains (physical/emotional), wishes/wants (physical/emotional), objections, and beliefs (positive/negative) pertaining to the products/service that we are selling.
3. Competitor research - to see, understand, and dissect what the successful competitors are doing to learn and get inspiration from them (to take away some of the guesswork that we might face when marketing new products.)
* This process will allow me to break down the competitors’ “winning” strategies and assimilate them to our own brand/product/service (and potentially make it even better).
4. Write copy [landing pages, FB ads, Website content,
* Based on my experience... No matter how good our ad is in our eyes, the market and the sales will always be the final say, so testing different angles (copy/creatives/audience) is really important.
5. And lately, I have been in charge of doing CRO (Conversion Rate Optimization) for both our landing page copies as well as our
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Career Highlights:
* Wrote several copies for "OHM Live" (International Virtualfundraising concert for the Covid victims) that featured famous artists like Dua Lipa, Jason Derulo, Ceelo Green, and Ricky Martin.
* I wrote a
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