Roger

Google, Meta, LinkedIn & Programmatic Ads Expert/15+YrsExp

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Overview

Looking for part-time work (6 hours/day)

at $40.00/hour ($5,280.00/month)

Post-graduate degree (Masters, Doctorate, etc.)

Last Active

January 17th, 2025 (3 days ago)

Member Since

February 16th, 2020

Profile Description

Fractional CMO I MBA - Google /PPC, Meta, LinkedIn & Programmatic Ads /15+ YrsExp - Solving Bigger Problems

Served 100+ Global Clients, Launched 3,000+ campaigns, Managed $15 M+ budgets/ month. 15+ years Marketing/ Tech Experience backed by an MBA. Cut ad waste by 30-50%, enhance conversions, and get a remarkable 5-12X ROI. Please visit my website Upgrade to see actual info

Get measurable results in just 12 weeks!

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Welcome to my profile!

Hi My name is Upgrade to see actual info, I have more than 15+ years of combined experience both in traditional and digital marketing, with these, I uses my traditional marketing foundation to bring out the best in a brand, constructing a detailed audience landscape, intense metrics- digging, producing a psychographic targeting models, and creating a winning ad copies that provide REAL RESULTS! I’m a Growth Marketing Expert with a focus on Google Ads, Facebook (Meta) Ads, Instagram Ads, Microsoft Ads (Bing), YouTube Ads, LinkedIn Ads, and TikTok Ads with budgets as large as $15 Million/month. My primary goal is to achieve immediate results and generate revenue quickly. The value I bring far outweighs my fees - reducing your ad waste by 30- 50%, improving your conversions, and providing 5 to 12X ROI.


Is your market landscape so complex you struggle to stay ahead of the curve?

Does your marketing feel siloed across various channels?

Are you leading a large, diverse marketing team with challenges in strategic insights?

Are you struggling to attribute marketing ROI in your complex marketing ecosystem?

NO WORRIES! I'm here to future-proof your entire marketing strategy!

Here's how I can help you:  I take the time to truly understand your business, aligning with your vision. I establish campaigns to maximize your investment, and I provide regular updates on progress through clear communication. I am dedicated to honesty and reliability in all interactions, treating your business as if it were my own, adding a personal touch — More streamlined. More focused. Customized reports can be provided on a weekly, monthly, or quarterly basis, depending on the client's request.

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A few of my accomplishments include:  

* MBA degree from the Ateneo De Manila University
(ranked Top 1 in the Philippines with 3 Palmes of Excellence—Excellent Business School with Reinforcing International Influence, Eduniversal 2024; Top 1 in the Philippines in 2023, 2024, and 2025 by Times Higher Education (THE) World University Rankings).

* Helped over 3,000 campaigns in PPC, Paid Social, Programmatic Ads, SEO, and Email Marketing with budgets as large as $15M+/month.
* More than 15+ years in Freelancing and more than 15+ years professional experience.
* Certified in Google Ads (Display, Search, Shopping, Measurement and Video) and Google Analytics.
* Certified in Bing (Microsoft Ads).
*Certified HubSpot Expert (Marketing Hub, Sales and Service)
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HERE'S A BRIEF LIST OF THE PLATFORMS AND SERVICES I OFFER:

- Customer Relationship Management (CRM) : Salesforce and HubSpot Certified HubSpot Expert - Marketing, Sales, and Service Hub).
- Marketing Automation : Marketing Automation Setup, Integration and Troubleshooting. Tools like Marketo, Pardot, ActiveCampaign.
- Email Marketing : Mailchimp, Klaviyo, and Apollo.
- Social Media Management : Hootsuite and Sprout Social.
- Social Media Platforms : Meta, LinkedIn, X, YouTube, and TikTok
- SEM : Google Ads/ PPC (Certified in Google Ads - Display, Search, Shopping, Measurement, and Video). Microsoft Bing ( Certified in Search and Shopping) Campaign / Account Management/ Forecast / Audit / Optimization.
- Programmatic Advertising : DSPs: MediaMath, The Trade Desk, Outbrain, Xandr; SSPs: PubMatic, AppNexus, and TripleLift.
- Data Analytics & Visualization Tools : HotJar, MixPanel, Google Analytics, Tableau, and Microsoft Power BI.
- SEO : Ahrefs and SEMRush.
- Conversion Rate Optimization (CRO) : Conversion Audit, Hypothesis (Funnel test and Page test), Conversion roadmaps and implementing data-driven changes. CRO Tools like Optimizely, VWO and Unbounce.
- Customer Data Platform (CDP) : Segment and Tealium.
- E-commerce Platforms : Shopify, WooCommerce (Wordpress), Magento, BigCommerce, and Wix.
- Project Management : Asana, Trello, Upgrade to see actual info, Airtable, Notion, and ClickUp.

- Marketing Plans - Opportunity discovery, Market Research, Marketing Strategy/ AI-Powered Marketing Strategy, Brand Strategy, Competitive Landscape, Market Positioning and Go-to-Market Models.
- Fractional CMO Services - Pls check the side profile on this!
- Weekly and Monthly Reporting (Quarterly and Yearly for long-term clients)
- 7/7 Monitoring and Available on urgent meeting on EST zone.

These are the clients niches I've managed in the past:
Biotechnology, Car (Automotive, Auto Repair Shops & Car Dealership), Construction, Cybersecurity, E-commerce (High-End Products), Education Technology (EdTech), Fintech, Fintech Startups, Financial Services, Health Care & Medical Services, High-End Fitness & Wellness, High-Tech Manufacturing, Legal Services (Attorneys/Lawyers), Luxury Goods, Medical Devices, Real Estate, Renewable Energy, Retail, SaaS, Tech Startups and Travel & Leisure (Luxury Travel).

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Why Partner with Me?

1. Expertise that matters — Served 100+ Global Clients, Launched 3,000+ Campaigns, Managed $15M+ budgets /month. 15+ Years Marketing/Tech Experience backed by an MBA and Google/ Microsoft Ads Certifications (Display, Search, Shopping, Measurement and Video) and Google Analytics.

2. Outcome-Driven— Achieving concrete outcomes is the name of the game! I previously worked in a VC Fund overseeing 10 businesses, delving into metrics and enhancing conversions. Employing a set of KPIs, I successfully scaled campaigns from $120K to $150K weekly, simultaneously decreasing the CAC by 60 to 80%.

3. Tried-and-Tested Methodology — On average, about 61% of ad spend gets wasted. Let’s change that. I have a well-defined 5-Stage Development Process that I have perfected over time, resulting in a 30-50?crease in ad waste. My engineered approach for ad campaigns and rigorous performance optimization processes can yield superior ROI for your business.

4. Openness and Trust — I pride myself in my ability to build a long-lasting partnerships with my clients. I am not just another Freelancer, I am your trusted advisor and strategic partner.

5. Innovation and Adaptability— I am committed to continuous investment in research and development to stay abreast of industry trends and algorithm changes, ensuring my position at the forefront of marketing innovations. Additionally, I update my Google certifications annually to stay current and proficient in the latest advancements.


If the above aligns with your requirements, why don't we talk?

Looking forward,

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Top Skills

Experience: 10+ years

Over 100 Global Clients, 2,000+ Launched Campaigns, $15M+ Monthly Ad Spend Managed. Achieve 5-12x ROI, Cut Ad Waste by 30-50%, Skyrocket conversions! I am Certified in Google Ads (Display, Search, Shopping, Measurement and Video) and Google Analytics

Experience: 10+ years

Some of the campaign types I handled are Search, Display, Shopping, Social Media, Video, Remarketing and PMax. On average, about 61% of ad spend gets wasted. Let’s change that! I have a well-defined 5-Stage Development Process that I have perfected over time, resulting in a 30-50 percent decrease in ad waste. Here are some of the things clients have said about my work: - “I like what we are getting now!” - D2C eCommerce brand - In the last 30 days, Con Value - 3.6K, Con rate - 2.46%, Avg CPC - $0.76, and ROAS - 379.21%. - “Roger did a great job helping us get our PPC campaigns set up and managed them to be profitable.” - $10- 15M High ticket Sports Events, Google Ads: CTR - Ave. 11.79%, Conv. Rate - Ave. 7.27%, Conversions - 271 within 2 weeks.

Experience: 10+ years

I have proven track record in SEO (On-Page, Off-Page, Local SEO, Technical SEO and Voice Search SEO) and familiarity with essential tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz.

Other Skills

Experience: 10+ years

Experience: 10+ years

Experience: 10+ years

Experience: 10+ years

Experience: 10+ years

Experience: 10+ years

Experience: 10+ years

Experience: 10+ years

Experience: 10+ years

Experience: 10+ years

Basic Information

Age
31
Gender
Male
Website
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Address
Pasig City
Tests Taken
IQ
Score:  129
DISC
Dominance: 96%
Influence: 92%
Steadiness: 96%
Compliance: 78%
Government ID
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