Fractional CMO I MBA - Google /PPC, Meta, LinkedIn & Programmatic Ads /15+ YrsExp - Solving Bigger Problems
Served 100+ Global Clients, Launched 3,000+ campaigns, Managed $15 M+ budgets/ month. 15+ years Marketing/ Tech Experience backed by an MBA. Cut ad waste by 30-50%, enhance conversions, and get a remarkable 5-12X ROI. Please visit my website
Get measurable results in just 12 weeks!
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Welcome to my profile!
Hi My name is
Is your market landscape so complex you struggle to stay ahead of the curve?
Does your marketing feel siloed across various channels?
Are you leading a large, diverse marketing team with challenges in strategic insights?
Are you struggling to attribute marketing ROI in your complex marketing ecosystem?
NO WORRIES! I'm here to future-proof your entire marketing strategy!
Here's how I can help you: I take the time to truly understand your business, aligning with your vision. I establish campaigns to maximize your investment, and I provide regular updates on progress through clear communication. I am dedicated to honesty and reliability in all interactions, treating your business as if it were my own, adding a personal touch — More streamlined. More focused. Customized reports can be provided on a weekly, monthly, or quarterly basis, depending on the client's request.
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A few of my accomplishments include:
* MBA degree from the Ateneo De Manila University
(ranked Top 1 in the Philippines with 3 Palmes of Excellence—Excellent Business School with Reinforcing International Influence, Eduniversal 2024; Top 1 in the Philippines in 2023, 2024, and 2025 by Times Higher Education (THE) World University Rankings).
* Helped over 3,000 campaigns in PPC, Paid Social, Programmatic Ads, SEO, and
* More than 15+ years in Freelancing and more than 15+ years professional experience.
* Certified in Google Ads (Display, Search, Shopping, Measurement and Video) and Google Analytics.
* Certified in Bing (Microsoft Ads).
*Certified HubSpot Expert (Marketing Hub, Sales and Service)
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HERE'S A BRIEF LIST OF THE PLATFORMS AND SERVICES I OFFER:
- Customer Relationship Management (CRM) : Salesforce and HubSpot Certified HubSpot Expert - Marketing, Sales, and Service Hub).
- Marketing Automation : Marketing Automation Setup, Integration and Troubleshooting. Tools like Marketo, Pardot, ActiveCampaign.
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- Social Media Management : Hootsuite and Sprout Social.
- Social Media Platforms : Meta, LinkedIn, X, YouTube, and TikTok
- SEM : Google Ads/ PPC (Certified in Google Ads - Display, Search, Shopping, Measurement, and Video). Microsoft Bing ( Certified in Search and Shopping) Campaign / Account Management/ Forecast / Audit / Optimization.
- Programmatic Advertising : DSPs: MediaMath, The Trade Desk, Outbrain, Xandr; SSPs: PubMatic, AppNexus, and TripleLift.
- Data Analytics & Visualization Tools : HotJar, MixPanel, Google Analytics, Tableau, and Microsoft Power BI.
- SEO : Ahrefs and SEMRush.
- Conversion Rate Optimization (CRO) : Conversion Audit, Hypothesis (Funnel test and Page test), Conversion roadmaps and implementing data-driven changes. CRO Tools like Optimizely, VWO and Unbounce.
- Customer Data Platform (CDP) : Segment and Tealium.
- E-commerce Platforms : Shopify, WooCommerce (Wordpress), Magento, BigCommerce, and Wix.
- Project Management : Asana, Trello,
- Marketing Plans - Opportunity discovery, Market Research, Marketing Strategy/ AI-Powered Marketing Strategy, Brand Strategy, Competitive Landscape, Market Positioning and Go-to-Market Models.
- Fractional CMO Services - Pls check the side profile on this!
- Weekly and Monthly Reporting (Quarterly and Yearly for long-term clients)
- 7/7 Monitoring and Available on urgent meeting on EST zone.
These are the clients niches I've managed in the past:
Biotechnology, Car (Automotive, Auto Repair Shops & Car Dealership), Construction, Cybersecurity, E-commerce (High-End Products), Education Technology (EdTech), Fintech, Fintech Startups, Financial Services, Health Care & Medical Services, High-End Fitness & Wellness, High-Tech Manufacturing, Legal Services (Attorneys/Lawyers), Luxury Goods, Medical Devices, Real Estate, Renewable Energy, Retail, SaaS, Tech Startups and Travel & Leisure (Luxury Travel).
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Why Partner with Me?
1. Expertise that matters — Served 100+ Global Clients, Launched 3,000+ Campaigns, Managed $15M+ budgets /month. 15+ Years Marketing/Tech Experience backed by an MBA and Google/ Microsoft Ads Certifications (Display, Search, Shopping, Measurement and Video) and Google Analytics.
2. Outcome-Driven— Achieving concrete outcomes is the name of the game! I previously worked in a VC Fund overseeing 10 businesses, delving into metrics and enhancing conversions. Employing a set of KPIs, I successfully scaled campaigns from $120K to $150K weekly, simultaneously decreasing the CAC by 60 to 80%.
3. Tried-and-Tested Methodology — On average, about 61% of ad spend gets wasted. Let’s change that. I have a well-defined 5-Stage Development Process that I have perfected over time, resulting in a 30-50?crease in ad waste. My engineered approach for ad campaigns and rigorous performance optimization processes can yield superior ROI for your business.
4. Openness and Trust — I pride myself in my ability to build a long-lasting partnerships with my clients. I am not just another Freelancer, I am your trusted advisor and strategic partner.
5. Innovation and Adaptability— I am committed to continuous investment in research and development to stay abreast of industry trends and algorithm changes, ensuring my position at the forefront of marketing innovations. Additionally, I update my Google certifications annually to stay current and proficient in the latest advancements.
If the above aligns with your requirements, why don't we talk?
Looking forward,
Experience: 10+ years
Over 100 Global Clients, 2,000+ Launched Campaigns, $15M+ Monthly Ad Spend Managed. Achieve 5-12x ROI, Cut Ad Waste by 30-50%, Skyrocket conversions! I am Certified in Google Ads (Display, Search, Shopping, Measurement and Video) and Google Analytics
Experience: 10+ years
Some of the campaign types I handled are Search, Display, Shopping, Social Media, Video, Remarketing and PMax. On average, about 61% of ad spend gets wasted. Let’s change that! I have a well-defined 5-Stage Development Process that I have perfected over time, resulting in a 30-50 percent decrease in ad waste. Here are some of the things clients have said about my work: - “I like what we are getting now!” - D2C eCommerce brand - In the last 30 days, Con Value - 3.6K, Con rate - 2.46%, Avg CPC - $0.76, and ROAS - 379.21%. - “Roger did a great job helping us get our PPC campaigns set up and managed them to be profitable.” - $10- 15M High ticket Sports Events, Google Ads: CTR - Ave. 11.79%, Conv. Rate - Ave. 7.27%, Conversions - 271 within 2 weeks.
Experience: 10+ years
I have proven track record in SEO (On-Page, Off-Page, Local SEO, Technical SEO and Voice Search SEO) and familiarity with essential tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz.
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
“The more I stepped away from it, the more successful our Chanel became!”
- Jim Orr
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