Youtube Content Writer

Department: Marketing / Creative
Reporting Structure:
Regular content sync meetings on Monday, Wednesday, and Friday.
Frequent check-ins with Merek Bylandt throughout the week to oversee output quality.
Role Overview
Primary Purpose:
As a YouTube & Marketing Script Copywriter, your role is to craft compelling video scripts for long-form content, ads, and short-form videos (e.g., TikTok, YouTube Shorts, Instagram Reels). You'll also assist in fulfilling copywriting needs for marketing materials like Video Sales Letters (VSLs) and ads, ensuring timely delivery of high-quality content that drives engagement and conversions.
Key Responsibilities:
- Content Scheduling: Ensure clients have an adequate pipeline of content ready for recording and publishing.
- Script Creation: Develop high-quality scripts for YouTube videos, TikTok/Reels, and marketing materials, focusing on sales, engagement, and emotional resonance.
- Content Optimization: Work collaboratively to refine methods, leveraging feedback and AI tools for consistent improvement.
- Campaign Support: Assist in creating highly effective marketing campaigns, including VSLs and ads, to achieve strong conversion rates.
- Client Alignment: Understand each client's brand, voice, and offer to deliver personalized and impactful content.
Mission
- To deliver exceptional content that achieves significant viewership, drives high watch-through rates, and converts views into revenue for our clients.
Qualifications
- Experience: Senior-level expertise in long-form, short-form and marketing script copywriting, particularly for Western audiences, with a deep understanding of copy's impact on sales, conversions, and emotions.
- Industry Knowledge: Strong familiarity with YouTube content and short-form platforms like TikTok, Instagram Reels, and YouTube Shorts.
- AI Proficiency: Experience using AI tools like ChatGPT to streamline and enhance copywriting workflows.
- Soft Skills: Exceptional communication, organization, and teamwork skills. A proactive and collaborative mindset is essential.
- Tools: Familiarity with Google Docs, Airtable, YouTube Analytics Studio, Instagram/TikTok analytics, Slack, and AI tools is a plus.
Success Indicators
- Viewership Metrics: Clients achieve high watch-through rates due to engaging long-form and short-form scripts.
- Marketing Performance: VSLs, ads, and other marketing materials generate strong conversion rates and revenue growth.
- Content Flow: A consistent pipeline of high-quality content is maintained for all clients.
Targets
- Deliver a steady stream of scripts for all clients to ensure content production remains continuous.
- Continuously refine and improve methods, leveraging AI tools and feedback.
- Develop and support highly effective marketing campaigns that achieve superior performance metrics.
Challenges
- Gaining a deep understanding of each client’s brand, voice, and audience.
- Aligning content with client goals and optimizing for engagement and conversions.
- Note: Support and guidance will be provided, along with AI tools to assist with these challenges.
Opportunities for Growth
- We offer significant career advancement opportunities, with many employees moving into senior roles within six months, such as:
- Content Quality Control Manager
- Marketing Manager
Compensation and Benefits
- Salary: $500 - $1,000/month based on experience and value, with opportunities for quick growth after the initial month.
Benefits:
- Wi-Fi cost coverage up to $50 USD/month.
- Flexible work schedule.
- Open, supportive team environment that values ideas and input.
- Career growth opportunities.