Wordpress/SEO Specialist

Job Overview:

We are seeking a skilled WordPress & SEO Specialist to manage and optimize our websites for maximum performance, search engine rankings, and user engagement. The ideal candidate will have expertise in WordPress development, on-page and off-page SEO, technical SEO, and content optimization.

Key Responsibilities:

WordPress Development & Management:
• Develop, maintain, and update WordPress websites, ensuring fast load times and mobile responsiveness.
• Customize WordPress themes, plugins, and functionalities based on business needs.
• Troubleshoot WordPress-related issues, including security vulnerabilities, broken links, and website downtime.
• Implement best practices for website performance, UX/UI, and accessibility.
• Manage website backups, security updates, and general maintenance.

Search Engine Optimization (SEO):
• Perform keyword research to identify high-performing keywords for website content and blog posts.
• Optimize website structure, meta tags, headings, and internal linking for better search visibility.
• Conduct technical SEO audits and resolve issues such as site speed optimization, indexing errors, and broken links.
• Develop and implement on-page and off-page SEO strategies, including link-building campaigns.
• Stay up-to-date with Google algorithm updates and adjust strategies accordingly.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and Ahrefs.

Content & Digital Marketing Support:
• Collaborate with content creators to ensure SEO-optimized blog posts, landing pages, and web copy.
• Assist in designing and optimizing conversion-driven landing pages.
• Implement schema markup and structured data for improved search visibility.
• Research and implement local SEO strategies (if applicable).

Required Qualifications & Skills:
• Proficiency in WordPress, including theme customization, plugin management, and troubleshooting.
• Strong SEO knowledge, including technical SEO, on-page/off-page SEO, and local SEO.
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Familiarity with HTML, CSS, and basic JavaScript for troubleshooting and optimizing websites.
• Understanding of website speed optimization, Core Web Vitals, and mobile-first indexing.
• Experience with structured data (schema markup) and SEO-friendly website architecture.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple projects efficiently.

Preferred Qualifications:
• Experience with WooCommerce or other eCommerce platforms.
• Knowledge of Google Ads and PPC campaign optimization.
• Basic graphic design skills (Canva, Photoshop, or similar tools).
• Familiarity with WordPress page builders like Elementor or Divi.
• Experience in content marketing and social media strategies.

If you have a passion for WordPress, SEO, and digital marketing, and you’re looking for an exciting opportunity to grow with a dynamic team, we encourage you to apply!