We're Hiring: SEO & SEM Specialist

We're Hiring: SEO & SEM Specialist – Luxury Travel Industry

Join Our Team as an SEO & SEM Specialist!?????

At Cuba Candela , we are redefining luxury travel experiences in Cuba. As we expand our global presence, we are seeking a highly skilled and data-driven SEO & SEM Specialist to elevate our digital marketing strategy. This is an exciting opportunity to craft high-impact search marketing campaigns and optimize our online presence for an audience that values exclusivity, personalization, and unforgettable travel experiences.

???? Responsibilities
? **SEO Strategy & Execution:**
- Develop and execute **high-level SEO strategies** that align with our luxury brand identity.
- Optimize website structure, content, and technical SEO for premium audience engagement.
- Implement and refine **link-building strategies** focused on quality and domain authority growth.
- Monitor, analyze, and report on **SEO performance metrics and keyword rankings**.

? **SEM & Google Ads Management:**
- Plan, launch, and optimize **Google Ads (PPC, Display, Retargeting, YouTube Ads, and Performance Max campaigns)**.
- Manage large-scale ad budgets with a focus on **ROI and high-value lead generation**.
- Conduct A/B testing on ad creatives, audience segmentation, and bid strategies.
- Utilize **Google Analytics, Google Tag Manager, and Google Search Console** to track conversions and customer behavior.

? **Luxury Market & Brand Alignment:**
- Tailor SEO/SEM strategies for **affluent travelers** and high-end clientele.
- Leverage data insights to refine digital marketing campaigns that **drive premium bookings**.
- Collaborate with the content and branding team to create **high-value, SEO-optimized storytelling**.

???? What We’re Looking For:
? **5+ years of experience** in SEO, SEM, and Google Ads strategy.
? Proven track record of **driving conversions and ROI** through paid campaigns.
? Strong analytical skills with expertise in **Google Analytics 4 (GA4), Ahrefs, SEMrush, and Google Tag Manager**.
? Experience working with **luxury brands, high-end travel, or premium services**.
? Understanding of **luxury customer behavior and long sales cycles**.
? Ability to **integrate SEO & SEM efforts with content marketing and brand positioning**.
? Strong communication skills and ability to collaborate with cross-functional teams.

???? Ready for the Challenge? Answer This Trick Question!
_If you had **$50,000** to spend on a Google Ads campaign for a **luxury travel brand**, how would you structure the budget across Search, Display, YouTube, and Retargeting? What KPIs would you prioritize to measure success?_

???? Hint: We’re looking for strategic thinking, audience segmentation, and performance-based allocation.


???? Apply Now! Send your resume, portfolio, and answers to the trick question
Join us in crafting unparalleled travel experiences while redefining the digital luxury space.??????