Virtual Assistant – Google Ads Specialist for Pay Per Call Campaigns

Job Description:

We are seeking a skilled Virtual Assistant with expertise in managing Google Ads campaigns, specifically tailored for Pay Per Call marketing. The ideal candidate will have a strong background in digital advertising, a keen understanding of Pay Per Call strategies, and the ability to optimize campaigns to drive high-quality inbound calls.

Responsibilities:

Campaign Management: Develop, implement, and manage Google Ads campaigns focused on generating inbound calls, including Search, Display, and Mobile advertising strategies
.
Keyword Research: Conduct thorough keyword research to identify high-converting terms that align with our target audience and campaign objectives.

Ad Creation: Craft compelling ad copy and design effective landing pages to maximize click-through and conversion rates.

Performance Monitoring: Regularly monitor campaign metrics such as CTR, CPC, CPA, and conversion rates. Analyze data to identify trends and areas for improvement.

Budget Optimization: Manage and adjust bids and budgets to ensure cost-effective results while achieving campaign goals.

Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for optimization.

Compliance: Ensure all campaigns adhere to Google's advertising policies and industry regulations.

Requirements:

Experience:
Minimum of 2 years managing Google Ads campaigns, with a focus on Pay Per Call marketing.

Technical Skills: Proficiency in Google Ads, Google Analytics, and other relevant PPC tools.

Analytical Skills: Strong ability to analyze data and make data-driven decisions to optimize campaign performance.

Communication: Excellent written and verbal communication skills.

Certifications: Google Ads certification is preferred but not mandatory.

Work Environment: Reliable internet connection and a suitable remote working environment.
Benefits:

Competitive compensation based on experience and performance.
Flexible working hours with the opportunity to work remotely.
Opportunity to work with a dynamic team and grow professionally in a supportive environment.

How to Apply:

Interested candidates are invited to submit their resume, a cover letter detailing their experience with Google Ads and Pay Per Call campaigns, and examples of successful campaigns they have managed.