Video Content Creator/Editor (remote)

About Us: Perth Coffee Exchange is a rapidly growing online coffee retailer, passionate about connecting Australian coffee lovers with exceptional beans. We're seeking a results-driven video creator who can help us stand out in the crowded social media landscape and drive meaningful engagement with our brand.

Role: Remote Video Content Creator/Editor

Role Development Path: Initial Phase - Project-Based Collaboration

Creating high-performing shortform video content for our coffee products
Optimizing content based on performance metrics and audience engagement
Developing a deep understanding of what resonates with coffee enthusiasts
Growth Potential

Opportunity to transition to a full-time in-house position based on video performance
Expanded creative control over our content strategy
Building a sustainable content engine that drives business results
Core Responsibilities:

Create and edit scroll-stopping shortform videos that showcase our coffee products
Track, analyze, and report on content performance across platforms
Continuously optimize content based on performance data
Develop content that achieves specific business goals (brand awareness, product education, conversions)
Stay ahead of platform algorithm changes and trending formats
Experiment with different content approaches to identify what drives the best results
Maintain consistent brand quality while pushing creative boundaries
Requirements:

Proven track record of creating high-performing shortform video content
Experience with social media analytics and performance optimization
Strong understanding of what makes content perform well on TikTok, Instagram, and YouTube Shorts
Portfolio demonstrating successful content with engagement metrics
Ability to edit quickly while maintaining quality
Self-motivated with a test-and-learn mentality
Passion for creating content that doesn't just look good, but performs well
Preferred Experience:

History of creating viral or high-engagement content
Experience with A/B testing content approaches
Understanding of social media advertising and organic growth strategies
Familiarity with coffee culture and what appeals to coffee enthusiasts
Experience working directly with brands to achieve business objectives
What Success Looks Like:

Consistent improvement in key performance metrics (views, engagement, conversions)
Developing repeatable content formulas that reliably perform well
Creating content that outperforms industry benchmarks
Building a sustainable content strategy that scales with our business
Turning viewers into customers through compelling storytelling
(This is an opportunity for a data-informed content creator to make a real impact on a growing Australian coffee brand while building a portfolio of proven, high-performing content!)

Note: Performance is everything in this role. Initial projects will be evaluated based on engagement metrics, with the potential for ongoing work and eventual full-time position for creators who consistently deliver results.