"Super Star" Digital/Social Media Marketing VA

About MyVirtualDesk
My Virtual Desk provides reliable, skilled offshore virtual assistant staffing tailored to streamline business operations, boost productivity, and reduce costs. Specializing in Administrative, Marketing, Sales, Recruitment, Bookkeeping, and Customer Service support, we connect our clients with dedicated virtual assistants who are ready to make an impact.

Our client in the search is DYNE Technologies.

About DYNE Technologies
Dyne is a B2B SaaS company specializing in AI-driven predictive analytics for the hospitality industry, including restaurants, bars, and retail businesses. Our platform empowers hospitality brands by automating and optimizing marketing acquisition channels such as Meta Ads and Instagram, enabling them to attract and retain customers more efficiently.

Digital/Social Media Marketing Key Responsibilities

Inbound Marketing & Lead Generation
• Assist in managing and optimizing paid advertising campaigns on Meta Ads and other digital platforms.
• Support website optimization efforts, including A/B testing, lead magnet creation, and SEO performance monitoring.
• Oversee email nurture flows and automation to engage inbound leads effectively.
• Maintain and update social media content calendars for platforms like Instagram and LinkedIn.

Outbound Marketing & Acquisition
• Help scale outbound email outreach efforts, managing multiple outbound email accounts.
• Assist in prospecting and follow-up strategies, including personalized email campaigns.
• Conduct A/B testing of outbound messaging to optimize response rates.
• Monitor email deliverability and ensure proper warm-up processes for new email accounts.

Content Creation & Brand Growth
• Support the development of industry-specific templates, guides, and reports to attract leads.
• Assist with blog writing, white papers, and SEO-driven content updates.
• Manage testimonial and case study production, including video and blog write-ups.
• Create and refine visual assets using tools like Canva, Photoshop, and Adobe Premiere.

Software skills
• Familiarity with marketing tools like Meta Ads Manager, Webflow, Google Analytics, Klaviyo, and Salesforce.
• Experience with outbound email marketing platforms (e.g., Breakcold) is a plus.
• Proficiency in copywriting, content creation, and social media management, adobe premier is what we use.