Sr. Manager for Search Marketing

Position Overview:
One Down Media is seeking a highly experienced Senior Manager for Search Marketing to lead our digital marketing efforts. This role is pivotal in driving our search marketing strategy, optimizing our online presence, and ensuring that our content reaches the right audience effectively. The ideal candidate will have a deep understanding of search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics, with a proven track record of increasing organic traffic and conversion rates.


What You’ll Do:

Lead Search Marketing Strategy
Develop, execute, and optimize comprehensive search marketing strategies that align with One Down Media's objectives. Focus on enhancing both SEO and PPC efforts to maximize online visibility and engagement.


Data-Driven Performance Analysis
Analyze key performance metrics (organic traffic, conversion rates, ROI) to refine search marketing tactics. Utilize data insights to make informed decisions and continuously improve campaign effectiveness.


SEO and PPC Management
Oversee all aspects of SEO initiatives, including keyword research, on-page optimization, and link-building strategies. Manage PPC campaigns across platforms, ensuring optimal budget allocation and performance tracking.


Cross-Functional Collaboration
Work closely with content creators, designers, and other marketing teams to ensure cohesive messaging and branding across all search marketing efforts. Communicate insights and strategic adjustments clearly to stakeholders.


Stay Ahead of Industry Trends
Monitor and adapt to changes in search engine algorithms, emerging technologies, and best practices in search marketing. Innovate with new strategies and tools to maintain a competitive edge in the digital landscape.

What We’re Looking For:

8 –15 years of experience in search marketing, with a strong focus on SEO and PPC strategies, preferably within a digital marketing agency or a fast-paced startup environment.

Proven track record of developing and executing successful search marketing campaigns that drive measurable results.

Skills:
Search Marketing Expertise: In-depth knowledge of SEO best practices, PPC management across platforms (Google Ads, Bing Ads), and analytics tools (Google Analytics, SEMrush).

Analytical Acumen: Proficiency in analyzing performance metrics and making data-driven decisions to optimize search marketing efforts.

Strategic Innovator: Ability to design and implement creative search marketing strategies that effectively blend analytics and marketing principles.

Technical Proficiency: Familiarity with SEO tools, PPC management software, and performance dashboards to monitor and enhance campaign performance.

Effective Communicator: Capable of presenting complex data and strategic insights clearly to stakeholders at all levels.
Personality:

Results-Driven: Thrives in a dynamic environment, maintaining a focus on achieving KPIs and driving ROI through effective search marketing tactics.

Creative Problem Solver: Approaches challenges as opportunities for innovation and continuous improvement within search marketing strategies.

Adaptable Learner: Quick to pivot strategies based on performance data, industry trends, and algorithm changes, ensuring competitive advantage.

Why Join One Down?
Innovation at Scale: Be part of a team that merges creativity and analytics, where every search marketing initiative is an opportunity to set new standards in digital marketing excellence.

Impactful Work: Your strategies will significantly influence the success of campaigns, driving growth for clients while challenging conventional marketing norms.

Growth Opportunities: Join a team known for its legacy of innovative success, where your insights and contributions will help shape the future of digital marketing, allowing you room to lead and innovate.

How to Apply:
Ready to become our SEO maestro? Send your resume, portfolio showcasing successful Meta campaigns, and a brief cover letter detailing your passion for performance marketing to Upgrade to see actual info Down is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



About One Down

Be the Architect of Our Search Marketing Mastery

At One Down, we’re renowned for our ability to create viral, data-driven campaigns without relying on shortcuts. With over 10 million monthly impressions and a team responsible for over 3 billion organic views, we’re a powerhouse of creativity and impact. As our new Performance Marketing Manager specializing in Meta ads, you'll harness creativity and analytics to drive exceptional results on Facebook and Instagram. This role is for a fearless strategist who thrives on transforming data into engaging campaigns that captivate audiences and deliver tangible ROI.