Social Media Marketing and Community Management Expert

POSITION OVERVIEW
We’re seeking a Social Media Marketing Expert with a strategic mindset and a proven track record of developing high-level social media and branding strategies. This role requires a creative and analytical professional who can amplify our digital presence and engage a highly specific audience.

Our primary audience comprises 80% women, split between two key groups:
Pediatricians preparing for board exams (typically aged 26–36).
Board-certified pediatricians maintaining their certification (typically 36+).

The ideal candidate will have deep expertise in social media marketing, branding, and storytelling to drive engagement, conversions, and brand growth.

PLEASE APPLY IF…
You are EXTREMELY hardworking.
You don’t clock out once you hit 40 hours a week because your work fuels you. You take pride in delivering exceptional results, and social media marketing isn’t just a job to you—it’s a craft you’re passionate about.

You are VERY detail-oriented.
You have an eye for perfection, and “just okay” doesn’t sit well with you. You understand that impactful campaigns require precision, strategy, and relentless attention to detail. Learning from mistakes is part of growth, but repeating the same mistake twice? That’s not your style.

You are a STRATEGIC and CREATIVE thinker.
You’re adept at understanding complex marketing strategies and can balance big-picture vision with actionable plans. You excel at crafting campaigns that resonate with your audience, analyzing data to optimize performance, and adapting to ever-changing trends.

You are INTELLIGENT and resourceful.
Working with U.S.-based physicians and a double-boarded physician CEO, you’ll need to comprehend intricate systems, understand our large product suite, and work across multiple platforms. You’re quick to learn, proactive in problem-solving, and committed to delivering consistent results.

DO NOT APPLY IF…
You’re only looking for a paycheck.
If you’re in desperate need of a job just to make ends meet, this likely isn’t the position for you. We’re seeking someone who is invested in their craft and truly motivated to create and execute high-level marketing strategies.

You’re unwilling to go through a thorough screening process.
Our hiring process includes detailed tasks and tests to assess your skills, attention to detail, and ability to follow instructions. If you’re not comfortable with this process, this may not be the right role for you.

You frequently call in sick or struggle with commitment.
Consistency is key in this role. While we value work-life balance, we also expect our team members to be dedicated and reliable, even on tough days. If you’re someone who often takes unscheduled time off or relinquishes all responsibilities without proper communication, this isn’t the right fit. VAs can easily call in sick, but PBR’s CEO has been known to work even when he had COVID and a high fever, and he enjoys working with others who show strong dedication to the work.

PBR’S CORE VALUES
We love good people who are motivated to help and excel in their work. Our core values include:

No Drama – Humble, flexible, team player, and coachable.
Altruism – Selfless, compassionate, and brutally honest.
Initiative – Growth mindset, intuitive, and innovative.
Intellect – High-level thinker, strong attention to detail, and articulate communicator.
Excellence – Hardworking, dependable, consistent, and full of integrity.


KEY RESPONSIBILITIES
Strategic Leadership: Design and execute a comprehensive social media and branding strategy across platforms including Instagram, Facebook, LinkedIn, TikTok, Twitter (X), YouTube, Reddit, and Student Doctor Network.
Content Creation: Develop high-quality, engaging, and relevant content tailored to each platform. Content may include graphics, videos, captions, stories, and more.
Community Engagement: Actively manage and grow our social media community by responding to comments, fostering discussions, and building meaningful relationships with followers.
Performance Analytics: Monitor and analyze key performance metrics to identify trends and optimize strategies for reach, engagement, and conversions.
Collaboration: Work closely with the marketing team to align social media campaigns with overall business objectives.
Trend Awareness: Stay ahead of the curve on social media trends, tools, and platform updates to ensure the company remains competitive in the digital space.

QUALIFICATIONS
Experience: Minimum 5 years of experience in social media marketing, branding, or related roles.
Strategic Skills: Expertise in crafting and executing multi-platform strategies that resonate with distinct audiences.
Creativity & Storytelling: Exceptional visual and written storytelling abilities. Proficiency in tools like Canva, Adobe Creative Suite, or similar design platforms.
Analytics Expertise: Strong knowledge of analytics tools (e.g., Meta Business Suite, Google Analytics, Sprout Social) to track and improve campaign performance.
Industry Knowledge: Experience in the healthcare, education, or similar sectors is highly desirable.
Adaptability: Ability to multitask, prioritize tasks, and thrive in a fast-paced environment.
Audience Focus: Demonstrated success in creating campaigns that connect deeply with target demographics.
Get creative with your subject line by incorporating the word engagement in the most unique way possible when you send your application

WHY JOIN US
Work with a passionate and supportive team dedicated to making a difference.
Opportunity to shape the company’s digital presence and build a thriving online community.
Competitive compensation

Kindly answer the following questions when submitting a proposal:
- Are you available to work 20-30 hours a week in the HST time zone?
- This is an exciting, but very challenging position. What makes you think you are up for it?
- What did you like and dislike about your last position as a Social Media Marketing Expert?
- Does PBR’s CEO work when he’s sick?