Social Media Marketing Specialist with SEO Skills (Extensive Experience in the Beauty Industry)

We are seeking an experienced Social Media Marketing Specialist with SEO expertise to join our growing beauty and makeup business. She will be responsible for managing and growing our social media platforms (IG, FB, TikTok, YouTube), creating compelling and on-brand content, optimizing our website for SEO, and executing outreach campaigns for potential clients. The ideal candidate will have proven experience in the beauty industry, expertise in SEO for WordPress websites, and a passion for creating engaging social media content, including reels and campaigns.

Key Responsibilities:
1. Social Media Marketing
• Manage and create content for Instagram, Facebook, TikTok, and YouTube, ensuring consistency with our brand voice and aesthetic.
• Create, schedule, and post engaging content, including reels, stories, posts, and videos.
• Monitor social media channels, respond to comments and messages, and engage with followers to foster a strong community.

2. SEO (WordPress)
• Optimize the website for SEO, focusing on on-page optimization, keyword research, and content strategy to improve rankings and visibility.
• Ensure that all content on social media and the website follows best SEO practices to enhance online discoverability.

3. Campaign Management & Outreach
• Develop and execute targeted outreach campaigns to engage potential clients and build partnerships.
• Collaborate with influencers, beauty bloggers, and other relevant brands for cross-promotion and brand growth.

4. Analytics & Reporting
• Track and analyze social media metrics to assess performance and inform future content strategies.
• Monthly report on SEO performance, social media growth, and campaign outcomes.

Requirements:
• Proven experience as a Social Media Manager, preferably in the beauty, skincare, or makeup industry.
• In-depth knowledge of SEO, specifically for WordPress websites, including on-page SEO keyword research, and content optimization.
• Expertise in managing and creating content for Instagram, Facebook, TikTok, and YouTube, with a focus on reels and video content.
• Strong understanding of social media analytics and SEO tools.
• Demonstrated experience in creating outreach campaigns and influencer collaborations.
• Excellent written and verbal communication skills.
• Ability to work independently, manage time effectively, and meet deadlines.
• Able to work within EST starting at 10 am.

Kindly fill out the form below so we can process your application accordingly.

https://forms.gle/qGeP6DLgEaKfyFEh7

WE WILL NOT ENTERTAIN CANDIDATES WITHOUT THE COMPLETED APPLICATION FORM.