Social Media Marketing Assistant

Job Overview
The Social Media Marketing Assistant is responsible for supporting the planning, implementation, and monitoring of a company’s social media and digital marketing campaigns. This role involves creating content, managing social media channels, and assisting with analytics and reporting to enhance brand awareness, engagement, and customer experience.

Key Responsibilities
Content Creation and Curation
- Assist in the development and design of engaging social media content (text, images, videos, etc.) that aligns with the brand’s voice and marketing goals.
- Source and curate relevant content from third-party sources to share on company social media channels.
- Collaborate with the design team to produce creative assets, such as graphics and videos.
Social Media Management
- Schedule and publish content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) using social media management tools.
- Monitor and engage with followers, respond to comments and messages, and manage interactions to build a strong community.
- Assist in the development of social media calendars to ensure a consistent posting schedule.
Campaign Support
- Support the execution of social media marketing campaigns, including promotional activities, contests, and influencer collaborations.
- Assist in coordinating paid social media advertising efforts and tracking campaign performance.
Analytics and Reporting
- Track and analyse key social media metrics (e.g., engagement, followers, impressions) to evaluate the effectiveness of content and campaigns.
- Prepare and present regular reports on social media performance and provide insights to inform future strategies.
Trend Monitoring and Research
- Stay updated on the latest social media trends, platform updates, and emerging technologies.
- Conduct competitor analysis and audience research to identify opportunities for growth and engagement.
Collaboration and Coordination
- Work closely with the marketing team to ensure social media efforts align with overall marketing strategies and campaigns.
- Coordinate with other departments, such as sales, customer service, and product teams, to ensure a cohesive brand message across all channels.
Administrative Tasks
- Manage social media calendars, ensuring all content is scheduled and published on time.
- Assist with general administrative tasks related to social media and marketing efforts.

Key skills
Experience and familiarity using all social media platforms
Strong attention to detail and ability to work in a methodical manner.
Excellent time management skills and ability to work independently.
Strong communication and interpersonal skills and ability to work with remote teams.
Flexible, adaptable nature with the ability to work under pressure, in a calm manner