Social Media Marketer

Solani Stays is a lifestyle-focused short-term rental company offering beautifully designed, fully-furnished accommodations for corporate travelers and families in urban and vacation markets. Founded by Adam and Susanna, a proud Airbnb Superhost team, we’re passionate about creating exceptional guest experiences while fostering innovation, collaboration, and philanthropy. We’re building more than just a business; we’re creating a culture—a team that values quality, creativity, and personal growth. As we scale, we’re seeking a Social Media Marketer with leadership potential who shares our vision and is eager to grow into the role of Chief Marketing Officer (CMO) as the company expands.

As our Social Media Marketer, you’ll be the creative force behind Solani’s online presence. You’ll manage and grow our social media channels, craft compelling email marketing campaigns, and develop outreach programs that build our brand and engage our audience. This is a unique opportunity to shape our digital marketing strategy, take ownership of impactful projects, and grow into a leadership role as our company expands.

Skills and Experience:
Proven experience managing social media accounts for a brand or business.
Strong understanding of content creation, audience engagement, and analytics.
Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) and creating
outreach campaigns.
Basic graphic design and video editing skills (Canva, Adobe Suite, or similar tools).
Excellent written and verbal communication skills.

Personality and Ambition:
A creative thinker with a passion for storytelling and brand building.
A data-driven marketer who loves analyzing results to refine strategies.
An organized self-starter eager to take on new challenges.
Someone with leadership potential and a desire to grow into a management role.

JOB RESPONSIBILITIES:

SOCIAL MEDIA MANAGEMENT:
- Develop and execute creative, engaging content strategies across platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest).
- Manage posting schedules, respond to comments/messages, and monitor engagement.


EMAIL MARKETING:
- Design and implement email campaigns to nurture leads and engage past guests.
- Track performance metrics (open rates, click-throughs, conversions) and make improvements.

OUTREACH PROGRAMS:
- Develop outreach strategies to connect with potential partners, influencers, and communities.
- Create compelling campaigns to promote Solani’s services to real estate agents, investors, and corporate clients.
- Track and report outreach performance to identify growth opportunities.

SEO/SEM & PAID ADVERTISING:
- Plan, manage, and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to generate leads and brand awareness.
- Lead organic growth strategies by optimizing SEO and website performance.

BRAND STORYTELLING:
- Strengthen Solani Stays' identity as a lifestyle brand through compelling storytelling that resonates with corporate travelers, families, and potential partners.

DATA & ANALYTICS:
- Monitor campaign performance, track KPIs, and generate data-driven insights to optimize strategies.
- Utilize platforms like Google Analytics, Facebook Insights, and other reporting tools.

TEAM COLLABORATION & LEADERSHIP
- Act as a thought leader and strategic partner within the company.
- Mentor and guide future marketing team members as the company grows.


QUALIFICATIONS:
We are looking for a creative, data-driven individual to manage our digital marketing efforts and elevate the Solani Stays brand.

1. Social Media Expertise: Deep understanding of platform functionality and best practices for Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Pinterest, and YouTube. Experience with ad management tools like Meta Business Suite.

2. Content Creation Tools: Proficient in Canva, Adobe Creative Suite, Figma and similar tools for creating compelling graphics, videos, and social media layouts.

3. Social Media Management: Familiar with tools best used for scheduling, monitoring, and analytics across multiple platforms.

4. Analytics & Insights: Experience with Google Analytics, platform-specific insights or HubSpot for tracking and optimizing performance.

5. Advertising & Paid Campaigns: Expertise in Meta Ads Manager, Google Ads for targeted paid social campaigns.

6. Automation & Productivity Tools: Skilled with tools used to streamline workflows, organize content calendars, and ensure efficient project management.

7. Customer Engagement & Chat Tools: Experience using Slack and other communication programs to manage social media inquiries and foster community engagement.

8. Influencer Marketing: Knowledgeable in platforms for influencer outreach and campaign management.

9. Video & Live Content Creation: Proficient tools used for video production and live streaming.

10. SEO & Content Research: Familiarity with tools to enhance content strategy and discover trending topics.

11. AI-Powered Tools: Experience using latest AI technology for content creation and idea generation.

12. A/B Testing: Proficient in A/B testing tools like Optimizely and Facebook Ads Manager to optimize content and ads.

13. Stock Image & Asset Libraries: Experience using free and paid stock image platforms to source high-quality visuals.

14. Additional Requirements: Must be available to work flexible hours, including weekends, evenings, and holidays. Must have a positive attitude, strong work ethic, and willingness to learn.

Why Join Solani Stays?
- Career Growth: Clear path to advance into a Digital Marketing Manager role.
- Collaborative Culture: Work closely with a team that values your ideas and contributions.
- Flexibility: Enjoy the freedom of a remote or hybrid work environment.
- Impact: Play a pivotal role in shaping the digital presence of a growing brand.
- Professional Development: Opportunities to enhance your skills and grow alongside a dynamic company.

HOW TO APPLY:
If you are the one that we are looking for, we want to hear from you! Complete the form below to submit your application. Thank you for your interest! We are excited to learn more about you!

https://form.jotform.com/243457437945266