Social Media Manager

About Us:? At Aisles Of Learning, we are passionate about revolutionizing the educational landscape through innovative advocacy and consulting services. Our commitment to excellence and our drive to empower educators and institutions make us a leader in the industry. We are now seeking a dynamic Social Media Manager to amplify our digital presence and engage our community with compelling, insightful content.

Position Overview:?We are looking for a highly experienced Social Media Manager with a minimum of 4+ years of verifiable expertise in managing social media platforms for dynamic brands. The ideal candidate will have a proven track record of developing and executing social media strategies that drive engagement, enhance brand reputation, and achieve measurable outcomes. This role requires a creative thinker who can post 2-3 times per day across our channels, leveraging the latest tools and trends to achieve outstanding performance metrics.

Key Responsibilities:
* Content Strategy & Creation: Develop, schedule, and publish engaging content (text, image, video) on platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest.
* Performance Metrics & Analytics: Utilize data-driven insights from analytics tools to measure engagement, reach, conversion rates, and overall ROI. Regularly report on key performance indicators.
* Tool Mastery: Expertly use and manage social media tools including, but not limited to:
* Scheduling & Management: Hootsuite, Buffer, Sprout Social
* Analytics: Google Analytics, Facebook Insights, Instagram Insights
* Content Creation & Design: Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
* Social Listening & Engagement: Mention, Brandwatch, or similar platforms
* Content Management Systems: WordPress or other relevant CMS tools
* Campaign Execution: Plan and execute targeted social media campaigns aligned with our brand’s voice and mission.
* Community Engagement: Proactively interact with our audience, manage comments, and engage in community building initiatives.
* Mock Presentation: Prepare a mock-up presentation during the interview process that demonstrates your approach to social media strategy, content creation, and performance measurement.

Qualifications:
* Experience: Minimum of 3+ years of professional social media management experience with verifiable references.
* Technical Proficiency: Advanced knowledge of social media management, scheduling, and analytics tools.
* Creative & Strategic Thinking: Ability to develop and implement effective social media strategies that align with broader
marketing goals.
* Performance-Driven: Strong understanding of metrics and KPIs to gauge success, with a commitment to continuous improvement.
* Adaptability: Experience in using diverse tools and resources to perform performative tasks and deliver desired outcomes in fast-paced environments.
* Communication Skills: Excellent written and verbal communication skills, with a keen eye for detail and brand consistency.

Why Join Us?
* Innovative Environment: Be part of a forward-thinking team that values creativity and strategic insight.
* Impactful Work: Play a key role in shaping the digital narrative of a leading education advocate and consulting firm.
* Professional Growth: Opportunity to work with advanced tools and techniques in a supportive, dynamic atmosphere.


Application Process:?Interested candidates should submit their resume, portfolio, and a brief cover letter outlining their relevant experience and approach to social media strategy. Please note, selected applicants will be required to present a mock-up presentation during the interview to showcase your proficiency in using relevant tools and resources, as well as your strategy for executing performative tasks and achieving our desired outcomes.