Social Media Advertising Specialist

We are seeking an experienced Social Media Advertising Specialist to join our marketing team. The ideal candidate will be responsible for planning, executing and optimizing highly effective advertising campaigns across Facebook, Instagram, Twitter, LinkedIn and other social media platforms to drive brand awareness, engagement, lead generation and conversions.

Responsibilities:

Manage and optimize social media advertising campaigns including Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads etc.
Conduct audience research and identify targeting strategies based on demographics, interests, behaviors etc.
Create engaging ad creatives including copy, images, videos tailored for each platform
Utilize advanced features like custom audiences, remarketing, lookalike audiences etc.
Analyze campaign performance using platform insights and make data-driven optimizations
Manage advertising budgets and bidding strategies to maximize ROAS
Stay up-to-date on platform policies, ad formats, features and best practices
Provide regular reports on metrics like CPM, CPC, CTR, CPA, ROAS etc.
Collaborate with brand, creative and performance marketing teams