Shopify E-commerce Specialist, Digital Marketing Expert & Virtual Assistant

Shopify E-commerce Specialist, Digital Marketing Expert & Virtual Assistant

OVERVIEW:
eBikeXL.nl is seeking a versatile professional with strong skills in Shopify management, digital marketing, and virtual assistant tasks. This role is crucial to the growth of our online business, covering responsibilities from setting up product pages to conducting detailed market research, and providing daily support to ensure smooth operations. We are particularly interested in finding someone who is capable and committed to eventually transitioning into a full-time role.

RESPONSIBILITIES:
Shopify Product Page Management:
-Create and optimize product pages, including adding product descriptions, images, and technical specifications.
-Ensure consistent and attractive presentation of products.
Competitor Research & Pricing Strategy:
-Conduct competitor research for each bike and product in our catalog.
-Compare prices across various competitors and analyze market trends.
-Develop pricing strategies tailored to each bike and product, considering factors such as market demand, competitor pricing, and product positioning.
-Provide recommendations for pricing adjustments and promotional strategies to maximize profitability and market share.

Email Marketing:
-Set up and manage email marketing campaigns using tools like Mailchimp or Klaviyo.
-Segment audiences and personalize content to increase customer engagement.
Blog Post Creation:
-Assist in writing blog posts that are engaging and SEO-friendly, ensuring content aligns with company goals and improves search engine rankings.
Graphic Design:
-Design visual content for the website and marketing campaigns using Canva or Photoshop.
-Ensure brand consistency across all digital channels.
Abandoned Cart Analysis:
-Analyze abandoned carts and implement strategies to recover lost sales and improve conversion rates.
Virtual Assistant Duties:
-Manage communication through WhatsApp, both internally and with customers and partners.
-Assist with daily tasks
-Support various other tasks that contribute to business growth, such as processing orders, customer relationship management, and ad-hoc projects.
Landing Page Creation & SEO Optimization:
-Design and develop targeted landing pages in Shopify to support marketing campaigns.
-Implement basic SEO optimization on these pages, including the use of relevant keywords, meta tags, and other SEO best practices.



REQUIREMENTS:
Shopify Experience:
-Proven experience in managing and optimizing Shopify stores.
Digital Marketing Skills:
-Experience in creating landing pages and basic knowledge of SEO principles.
-Familiarity with email marketing tools and the ability to make data-driven decisions.
Content Creation & SEO:
-Strong writing skills for creating blog posts that are engaging and optimized for SEO.
-Ability to research and incorporate relevant keywords into content.
Competitor Research & Pricing Strategy:
-Strong analytical skills to conduct detailed competitor research and pricing comparisons for each bike and product.
-Experience in developing customized pricing strategies based on market conditions, competitor analysis, and product positioning.
Graphic Design Proficiency:
-Familiarity with Canva and Photoshop, with a good eye for design (spacing, colors, scales, etc.).
Virtual Assistant Skills:
-Strong organizational skills and experience in managing communication via WhatsApp.
-Ability to effectively manage multiple tasks and prioritize.
English Proficiency:
-Fluent in both spoken and written English.
Time Tracking & Payment:
-Must be able to use Toggl for time tracking.
-Payment will be made via PayPal on a regular basis.

HOURS:
20-40 hours per week, depending on availability and workload.

RATE:
$4 per hour during the trial period, with the opportunity for a full-time position at $500 per month.

HOW TO APPLY:
Please send a link to your resume and examples of your work in Shopify, landing pages, email marketing, blog posts, and graphic design. Include the word “ILOVEEBIKEXL” in your response to show that you have read the full description.