Senior Performance Marketer

Be the Architect of Our Meta Advertising Mastery
At One Down, we’re renowned for our ability to create viral, data-driven campaigns without relying on shortcuts. With over 10 million monthly impressions and a team responsible for over 3 billion organic views, we’re a powerhouse of creativity and impact. As our new Performance Marketing Manager specializing in Meta ads, you'll harness creativity and analytics to drive exceptional results on Facebook and Instagram. This role is for a fearless strategist who thrives on transforming data into engaging campaigns that captivate audiences and deliver tangible ROI.

What You’ll Do
1. Lead End-to-End Meta Ad Campaigns

Develop, execute, and optimize high-impact advertising strategies on Facebook and Instagram, targeting diverse audiences with precision.
Design campaigns that balance creative storytelling with proven data-driven tactics to maximize reach, engagement, and conversions.

2. Data-Driven Optimization

Analyze key metrics (CTR, CPM, CPA, ROAS) in real-time to refine ad targeting, creative elements, and bidding strategies.
Perform continuous A/B testing of visuals, copy, and audience segments to lower costs and improve performance.

3. Budget Management and Media Buying

Oversee substantial ad budgets specific to Meta platforms, ensuring efficient allocation and optimization.
Negotiate ad placements and manage spend with a focus on maximizing ROI and maintaining low CPAs.

4. Cross-Functional Collaboration

Collaborate with creative, content, and strategy teams to ensure cohesive messaging across all Meta campaigns.
Communicate insights and strategic adjustments clearly to stakeholders, driving transparency and alignment.

5. Stay Ahead of Platform Trends

Monitor and adapt to changes in Facebook and Instagram algorithms, new ad formats, and emerging best practices.
Innovate with new creative approaches and targeting strategies to maintain a competitive edge.
What We’re Looking For

Experience:

3–5 years focused on Meta advertising (Facebook/Instagram), preferably within an agency or dynamic startup environment.
Proven history of managing and optimizing large-scale Meta campaigns with measurable success.
Skills:

Meta Expertise: In-depth knowledge of Facebook Ads Manager, Instagram advertising, audience targeting, and analytics.
Analytical Acumen: Proficiency in using Meta Insights, Google Analytics, and other relevant tools to drive data-informed decisions.

Strategic Innovator: Ability to design and execute creative campaigns that blend art and science, translating data into effective strategies.

Technical Proficiency: Skilled with ad management tools, performance dashboards, and A/B testing methodologies.
Effective Communicator: Clear in presenting complex data, campaign results, and strategic plans to diverse audiences.
Personality:

Results-Driven: Thrives in a fast-paced environment, balancing urgency with precision and unwavering focus on ROI.
Creative Problem Solver: Sees challenges as opportunities for innovation and continuous improvement.

Adaptable Learner: Quick to adjust strategies based on performance data, algorithm changes, and emerging trends.
Why Join One Down?

Innovation at Scale: Work at the intersection of creativity and science, where every campaign is an opportunity to redefine digital advertising excellence.

Impactful Work: Your Meta ad strategies will directly influence the success of high-stakes campaigns, driving growth for clients while challenging industry norms.

Growth Opportunities: Join a team with a legacy of viral success, where your contributions shape the future of digital marketing and you have room to innovate and lead.

How to Apply:
Ready to become our Meta Ads maestro? Send your resume, portfolio showcasing successful Meta campaigns, and a brief cover letter detailing your passion for performance marketing to talent@one-down.com.

One Down is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.