Senior Marketing Manager

Overview:
We are looking for a Senior Marketing Manager with expertise in email marketing (CRM), media buying, and leading creative teams. The ideal candidate will have a strong background in digital marketing, social media content creation, or influencer marketing (a plus). This role requires a strategic mindset, strong analytical skills, and the ability to manage cross-functional teams to drive successful marketing campaigns.

Duties & Responsibilities:
Develop and implement multi-channel marketing strategies across paid and organic media, including email marketing (CRM), paid social, and influencer collaborations.
Oversee media buying efforts on platforms such as Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter to maximize Upgrade to see actual info.
Lead and collaborate with creative teams to ensure the development of engaging and conversion-driven marketing assets.
Manage email marketing campaigns, including audience segmentation, automation, and performance analysis.
Identify target audiences and develop strategies to engage and convert them into loyal customers.
Analyze campaign performance metrics and provide data-driven recommendations to optimize future marketing efforts.
Monitor industry trends, platform updates, and advertising policies to ensure compliance and maximize campaign performance.
Develop and manage budgets for marketing campaigns, ensuring cost-effective ad spend allocation.
Provide reports and insights to stakeholders, highlighting campaign performance and opportunities for improvement.

Job Specifications:
At least 3 years of experience leading a team in media buying or digital marketing.
Experience in email marketing (CRM) and audience segmentation is required.
Experience with consumer packaged goods (CPGs) is preferred.
Proven track record of managing paid social campaigns across Facebook, YouTube, TikTok, Instagram, and LinkedIn (Pinterest is a plus).
Strong understanding of e-commerce and performance marketing strategies focused on driving ROI.
Excellent copywriting skills with the ability to create compelling, brand-aligned messaging.
Experience in influencer marketing or social media content strategy is a plus.
Proficiency in data analysis tools, such as Facebook Upgrade to see actual info and Google Upgrade to see actual info, to extract insights and improve campaign performance.
Strong leadership, communication, and organizational skills, with the ability to adapt to a fast-paced, agile environment.
Ability to manage multiple projects under tight deadlines while maintaining a strategic vision.
*The budget for this role is flexible based on experience and qualifications.