Senior Marketing Manager

About Us

Good, clean, fun!

Cooki Haircare is a natural haircare e-commerce business based in Sydney, Australia. (www.haircooki.com.au). Founded in 2020, Cooki came to life from two obsessions: to reduce plastic waste in the world, and to lessen the amount of chemicals we’re all exposing ourselves to in our beauty products every day. We sell ultra-foaming natural shampoo bars that actually work, plus conditioner and body bars and sustainable accessories. We are now stocked in a range of health food shops around the country and have seen massive 10x growth in 2024.

Cooki makes it easy for people to make small, but important changes to their daily routine that are good for them and the planet, with products made from clean ingredients, that are fun to use. We are also passionate about creating an inclusive, energetic, environmentally-conscious and inspirational work environment. We are so excited to be hiring for this pivotal new role on our marketing team.

Role Overview
The Role:

We are now looking for a Senior Marketing Manager for 15 hours per week (with potential for additional hours soon as we continue to scale) who can help drive our growth through email marketing, project management, ad brainstorming, content planning, SEO content and UGC creator outreach.

If you’re an outgoing ‘people person’ with a love for brainstorming fun ideas, who is also open to being trained on new channels, you’re in the right place. Working closely with the Owner/CMO, the Marketing Manager will be primarily focused on owning our fortnightly marketing plan and helping us drive growth across content planning and channels such as email marketing in Klaviyo, partnerships, Meta ads and SEO - plus campaigns and partnerships. This role requires someone with at least four years of experience as a marketing manager due to its seniority.

You’ll be reporting to a visionary business owner with a strong marketing background in e-commerce and content, with the opportunity to be mentored and developed across all aspects of marketing. You will also work closely with our amazing customer service VA, and our part time email + e-commerce VA who works across a range of tasks, plus a part time social media coordinator.

What You’ll Be Doing:

Lead and Project-Manage: Help to manage our team, including our email marketing VA and social media coordinator. Help to structure their weekly tasks, and foster a collaborative environment that sparks creativity and drives results.

Own the Marketing and Content Plans: Brainstorm with the owner on upcoming priorities, campaigns and content plans across social, SEO, eDMs and UGC campaigns. Be a constant ‘brainstorming buddy’ to help come up with the ideas and priorities that will best drive growth.

Drive Ad Success: Work closely with the owner to brainstorm, implement, and optimise high-impact Meta and TikTok Ads that hook our audience and drive conversions. The Owner currently buys the ads across Meta, TikTok and Google - it’s a bonus if you have experience in this or want to learn that side.

Analyse and Optimise: Help with simply weekly performance reports to uncover insights.
Actively Monitor Trends: Stay ahead of industry trends and bring fresh, exciting ideas to the table.

What We’re Looking For:

Creative Confidence: You’re a creative thinker who can come up with compelling ads, organic content ideas and innovative strategies that stand out in a crowded market. You are also a great communicator and can write amazing on-brand copy (with the help of ChatGPT if needed).

Project Management Skills: You’re structured and enjoy making lists. You know how to keep people on track and chase them to get things out on time.

Experience in E-commerce: You ideally have worked in an e-comm before, specifically on Shopify.

Passion: A genuine passion for beauty is a huge plus. We’re looking for someone who’s excited about our brand and ready to bring their enthusiasm to the role.

Bonus If You Have Experience with:
Klaviyo email marketing
Google Analytics reporting
Meta ads
People management

Why Join Us?
Dynamic, Fun Work Environment: Be part of a vibrant team that’s passionate about creativity, beauty and being part of a team of nice people.

Growth Opportunities: We’re growing fast, and there’s plenty of room for you to grow with us, including mentoring, new roles and additional hours as we scale.

Creative Freedom: We value creativity and encourage fresh ideas.

Ready to apply? We can’t wait to hear from you!

To Apply:
Please fill out this Google form if you want to apply - we will only be responding to applicants who apply here: https://docs.google.com/forms/d/e/1FAIpQLSewbrZ0LpkBDhDaAk7BNTHo7fCZtemcG8kA9HEfnRrdKWynqA/viewform?usp=header