Senior Front-End Developer (Shopify Expert)

Company Overview
Pearl West is a leading eCommerce investment and operating group specializing in acquiring, optimizing, and scaling premium Shopify brands. Our mission is to create high-performance digital shopping experiences that increase conversions and enhance customer engagement.

At Pearl West, we don’t just tweak themes—we build custom, high-performing Shopify storefronts that are fully optimized for speed, UX, and conversions. We are looking for a Front-End Developer (Shopify Expert) who is passionate about crafting stunning, high-converting eCommerce experiences from scratch.

Role Overview
As a Front-End Developer (Shopify Expert) at Pearl West, you will be responsible for developing and optimizing custom Shopify themes with a focus on performance, animations, interactivity, and user experience. This role requires hands-on expertise in Liquid, JavaScript, advanced CSS animations, and modern UI libraries to create visually stunning and conversion-driven storefronts.

This is a full-time, remote/hybrid/in-office position where you will collaborate with designers, marketers, and developers to bring exceptional eCommerce experiences to life.

Key Responsibilities
? Custom Shopify Theme Development – Build and optimize Shopify themes from scratch using Liquid, JavaScript, and CSS for maximum performance and interactivity.
? Advanced UI & Animations – Implement GSAP, ScrollMagic, CSS animations, and other interactive libraries to enhance user engagement.
? Performance Optimization – Ensure all storefronts meet Google Core Web Vitals and maintain a 90+ PageSpeed score.
? A/B Testing & CRO – Develop and execute front-end A/B tests to improve user experience and conversion rates.
? Collaboration & Implementation – Work closely with designers and marketers to translate UI/UX mockups into pixel-perfect implementations.
? Bug Fixing & Maintenance – Identify and resolve UI/UX issues within 24-48 hours while ensuring smooth performance across all browsers and devices.

Key Performance Indicators (KPIs)
???? Google Core Web Vitals – Maintain a 90+ PageSpeed score and ensure Shopify sites meet LCP, CLS, and FID benchmarks.
???? Conversion Rate Growth – Improve store conversion rates by 5-15% within 3-6 months.
???? Bug Resolution Time – Resolve UI/UX issues within 24-48 hours.
???? Pixel-Perfect Implementation – Ensure 99?herence to design mockups.
???? A/B Testing Success – Implement and track 5-10 A/B tests per quarter to optimize UX/UI.

Success Benchmarks (Upgrade to see actual infoDays)
First 30 Days
? Complete onboarding and review Pearl West’s Shopify storefronts and brand guidelines.
? Audit existing front-end implementations and propose performance and UI/UX enhancements.
? Develop and deploy a small-scale custom UI feature to demonstrate expertise.

First 60 Days
? Implement performance optimizations to improve site speed and mobile experience.
? Develop a fully custom landing page or product page redesign using best front-end practices.
? Collaborate with the design team to ensure brand consistency and high-quality UX.

First 90 Days
? Successfully launch an A/B-tested front-end improvement that boosts conversions or engagement by 5-15%.
? Establish a front-end component library for scalable design and development.
? Conduct a post-launch UI/UX performance review and optimize based on analytics.

Required Skills & Qualifications
Must-Have Skills:
? Advanced Shopify Front-End Development – Expertise in Liquid, HTML, CSS, JavaScript.
? Animation & Interactive UI – Strong experience with CSS animations, GSAP, ScrollMagic, and other UI animation libraries.
? Performance Optimization – Deep understanding of Google Core Web Vitals, Shopify site speed best practices, and SEO performance techniques.
? Conversion Rate Optimization (CRO) – Experience in A/B testing, heatmaps, and user behavior tracking to improve UX/UI.
? JavaScript Frameworks (Preferred) – Experience with React, Vue.js, or Alpine.js for interactive Shopify components.
? Mobile & Cross-Browser Compatibility – Ability to ensure pixel-perfect rendering on all devices and browsers.
Nice-to-Have Skills:
? Experience with Shopify Plus and headless Shopify development.
? Familiarity with CI/CD workflows, Git version control, and deployment pipelines.
? Understanding of WCAG accessibility standards and ADA compliance for web design.

Who Should Apply?
? Apply if you:
? Have advanced Shopify front-end development skills and can code themes from scratch.
? Have experience with custom UI/UX implementations, animations, and performance optimization.
? Can explain exactly what you built in past Shopify projects (not just modified themes).

???? Do not apply if:
? You only have experience using Shopify’s default themes or page builders.
? You cannot showcase your Shopify front-end work with specific details.

Why Join Pearl West?
???? High-Impact Work – Design and develop custom, conversion-optimized Shopify storefronts.
???? Career Growth – Work on top-tier Shopify brands and expand your front-end expertise.
???? Flexible Work Setup – Work remotely, hybrid, or in-office.
???? Competitive Compensation – Salary TBD based on experience + performance-based bonuses.???????
Compensation & Benefits
???? Salary: TBD (Based on experience)
???? Bonus/Commission Structure: Performance-based bonuses available
???? Work Arrangement: Remote/Hybrid/In-Office
???? Health & Wellness Benefits: Medical, dental, vision, mental health support
? Additional Perks: Flexible PTO, company retreats, learning stipends???????

Application Process
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No applications will be entertained here

We look forward to seeing your Shopify front-end work and UI/UX expertise! ????