Senior Conversion Rate Optimization (CRO) Expert

Introduction:
We are a fast-growing e-commerce company specializing in drop shipping, with a strong foothold in the European market and ambitious plans to expand into the USA. To drive growth and maximize performance, we are looking for a Conversion Rate Optimization (CRO) Expert to join our team full-time. This role is vital in optimizing our sales funnels, testing offers, and improving the overall customer journey to achieve more conversions and grow sales.

We are seeking a Conversion Rate Optimization (CRO) Expert to join our team full-time. This is a pivotal role where you will take charge of crafting strategies, analyzing data, and leading our funnel-building team to drive measurable improvements in performance. Your work will directly impact key metrics such as ROAS, CPA, and AOV, making you a key contributor to the company’s growth.

Responsibilities:
Strategy and Testing:
- Develop a comprehensive strategy for the initial testing phase of funnels and implement split tests for ongoing optimization.
- Test and analyze different strategies to identify the most effective methods for driving conversions and increasing revenue (offers/pricing/designs etc.)

Leadership and Management:
- Lead and manage the funnel-building team, ensuring seamless implementation and alignment with company goals.
- Oversee the creation and optimization of sales funnels on Funnelish or similar tools.
- Train the funnel-building team and creative staff on CRO best practices and strategies.
- Foster a culture of continuous improvement and knowledge sharing.

Creative Alignment:
- Collaborate closely with the creative team to ensure ad creatives are aligned with funnel designs and marketing angles.
- Provide feedback and insights to adjust creatives based on funnel performance.

Data Analysis and Reporting:
- Analyze customer behavior and performance data using tools like Funnelish Analytics, Google Analytics, Hotjar, and heatmaps to identify friction points and areas for improvement.
- Create detailed weekly/monthly reports on key metrics
- Develop actionable recommendations based on data insights and test results.

Funnel and UX Optimization:
- Optimize landing pages for better user experience (UX) and higher conversion rates by addressing design, speed, and clarity.
- Identify and eliminate customer journey friction points.

Checkout Process and Retention Optimization:
- Implement post-purchase upsell and cross-sell strategies to drive higher Average Order Value (AOV).
- Develop retention strategies, including email and SMS re-engagement campaigns and loyalty programs.

Competitor and Market Analysis:
- Regularly analyze competitors’ pricing, offers, and funnel strategies to identify gaps and opportunities.

Skills and Qualifications:
- Proven experience in conversion rate optimization within an e-commerce or drop shipping environment for 2+ years
- Strong understanding of funnel-building platforms (e.g., Funnelish, ClickFunnels) and analytics tools (Google Analytics, Hotjar).
- Demonstrated ability to develop and execute data-driven CRO strategies.
- Experience in testing offers, pricing models, and A/B testing for digital funnels.
- Exceptional analytical skills and proficiency with data visualization tools.
- Strong communication and collaboration skills, with experience working cross-functionally with creative and marketing teams.
- Proactive problem-solving skills and a results-driven mindset.

Compensation & Growth:
- Base salary of $1,500/month.
- Performance-based bonuses are tied to funnel performance metrics such as improved conversion rates and profits
- Opportunities for professional development and growth within a dynamic and fast-growing company.

We are looking for a strategic, data-driven CRO Expert who is passionate about optimizing customer journeys and driving measurable results. If you thrive in a fast-paced environment and have a proven track record in improving funnel performance, we would love to hear from you.
To apply, please answer the following questions in detail AND share your resume and a portfolio showcasing your CRO achievements, along with a brief explanation of your testing and optimization approach.

Can you describe your experience with conversion rate optimization (CRO) for e-commerce or drop shipping businesses?
Have you worked with sales funnels before? If so, which platforms (e.g., Funnelish, ClickFunnels)?
Can you provide an example of an A/B or split test you conducted? What were the results, and what did you learn?
What tools do you use for data analysis?
What is your current occupation, and are you available for full-time work and able to commit to daily CRO tasks?
Can you provide a portfolio or examples of past work, highlighting successful optimization projects?