Sales Director for Grassroots Lead Generation

About Us:
We are a dynamic and growing cleaning services company looking to expand our reach through innovative and grassroots lead generation strategies. We are seeking a highly motivated and experienced Sales Director to oversee and implement our lead generation process, manage a team of virtual assistants (VAs), and provide comprehensive reporting on the progress and effectiveness of our strategies.

Responsibilities:
- Team Management:
- Recruit, train, and manage a team of VAs focused on lead generation and social media engagement.
- Assign tasks and monitor the performance of the team.
- Conduct regular team meetings and provide ongoing support and guidance.

- Lead Generation Strategy Implementation:
- Develop and execute grassroots lead generation strategies to engage with local communities across various online platforms.
- Oversee the creation and distribution of content across social media, community forums, and local groups.
- Ensure the team actively participates in local discussions, providing value and building relationships without overly promoting services.

- Community Engagement:
- Join and engage in relevant local community groups on Facebook, Reddit, Nextdoor, and other forums.
- Provide helpful advice, answer questions, and share useful resources to establish the company as a trusted community member.

- Social Media Management:
- Manage and oversee multiple social media accounts for different localities.
- Ensure regular posting of engaging content, including cleaning tips, promotions, and customer testimonials.
- Track and respond to interactions on social media to build a positive online presence.

- Email Campaigns and Outreach:
- Coordinate email campaigns targeting existing and potential clients.
- Develop personalized email templates and follow-up sequences to nurture leads.

- Reporting and Analysis:
- Track and analyze the effectiveness of lead generation strategies.
- Provide regular reports on key performance metrics, including engagement rates, lead conversion rates, and overall campaign effectiveness.
- Use data to refine and improve lead generation strategies.

Qualifications:
- Proven experience in sales and lead generation, preferably in a remote or virtual environment.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Proficient in using CRM systems, social media management tools, and email marketing platforms.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Creative and strategic thinker with the ability to develop innovative lead generation strategies.
- Self-motivated and able to work independently with minimal supervision.

Benefits:
- Competitive salary based on experience.
- Flexible working hours.
- Opportunity to lead a dynamic team and make a significant impact on the company’s growth.
- Professional development and career growth opportunities.

How to Apply:
Please submit your resume and a cover letter detailing your relevant experience and explaining why you are the ideal candidate for this role. Include any examples of past lead generation strategies you have implemented and the results achieved.

Look forward to working with you,

Neal Zott
www.nlzcleaninglongisland.com