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TYPE OF WORK
Part Time
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SALARY
15/hr
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HOURS PER WEEK
20
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DATE POSTED
Nov 21, 2024
We are seeking a part-time (20 hours per week) freelance contractor to join our team as a Marketing Manager who specializes in Paid Media Buying and Social Media Management. This role involves managing social media channels and developing strategies across Instagram, LinkedIn, X, and TikTok. You will oversee paid social media ads, including setup, optimizations, A/B testing, and strategic planning, and you’ll support ad creative design with static visuals. Additional responsibilities include light graphic design for organic posts and video editing for reels and TikTok content, all while contributing to the broader marketing strategy.
About the work
-Manage and execute social media strategies across Instagram, LinkedIn, X, and TikTok to drive engagement and growth.
-Set up, optimize, and perform A/B testing for paid social media ad campaigns, ensuring each platform aligns with overall marketing goals.
-Design simple, static ad creatives and create basic visuals using Canva for both paid and organic social media posts.
-Perform light video editing for reels and TikTok, producing short, straightforward content to enhance social media presence.
-Support the broader marketing strategy by aligning paid media efforts with brand objectives and audience insights.
-Regularly analyze ad performance data from
-Operate within PST working hours to align with team schedules and ensure consistent collaboration.
Boxes to check
-5 years of experience as a Paid Media Buyer, with a proven track record of managing paid social campaigns independently.
-3 years of experience as a Social Media Manager responsible for both strategy development and execution.
-Hands-on experience with Instagram Ads, LinkedIn Ads, X Ads, and TikTok Ads, including setup, optimization, and A/B testing.
-Proficient in Canva for creating simple, static ad creatives and light visual assets.
-Basic video editing skills for producing short-form content for reels and TikTok.
-Strong analytical skills to assess performance data from
-Excellent communication skills for internal collaboration and occasional client updates.
-Ability to work independently, managing time effectively and meeting deadlines with minimal supervision.
-Detail-oriented and adaptable, with a strategic mindset focused on improving ROI and campaign performance.
-Availability to work PST hours to ensure alignment with team schedules and project timelines.
About the role
-Part-time position at $15/hr, working 20 hours per week
-PST work hours (must mirror client's preferred schedule) with fixed weekends off
-Freelance job without benefits, insurance, or paid time off
-Long-term engagement/contract
-Permanent work-from-home setup
