SEO/SEM Specialist

Duties and Responsibilities

- Plan, develop and implement our SEO strategy
- Work towards organic search optimization and ROI maximization.
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present weekly reports.
- Identify our buyer persona to better target identified audiences.
- Identify problems and deficiencies and implement solutions in a timely manner.
- Suggest improvements for process and productivity optimization.
- Work with web developers and marketing teams to properly implement SEO best practices.
- Stay up to date with the latest SEO and digital marketing latest trends and best practices

List of Qualifications

- With proven experience as Search Engine Marketing Specialist or similar role
- WIth proven experience with planning and implementing a successful SEO strategy
- Proven success in SEO
- With proven experience web analytics, marketing, and business development
- Experience with A/B testing and other testing metrics
- Knowledge of HTML, CSS, JavaScript
- Ability to analyze data and provide evidence-based recommendations
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills