SEO and Adwords Specialist

Job Title: SEO & AdWords Specialist / Coordinator

Company: Better Events

Location: Fully Remote (Rockford, IL-based company)

Hours: 32 hours per week

Start Date: April 2025



About Us:



Better Events is a trusted provider of party rentals, specializing in inflatables for birthdays, school events, corporate gatherings, and more. Based in Rockford, IL, we serve customers in the surrounding areas, helping create fun and memorable events with our high-quality rentals.



Position Overview:



We are looking for a SEO & AdWords Specialist / Coordinator to enhance our online presence and drive customer engagement. This role will also involve light administrative support, including answering phone calls, responding to customer inquiries, and preparing quotes. If you have a passion for digital marketing and excellent organizational skills, we’d love to hear from you!



Key Responsibilities:



SEO Strategy & Implementation

• Conduct keyword research to identify high-value search terms.

• Optimize website content, meta tags, headers, and on-page elements for search engines.

• Develop and execute on-page and off-page SEO strategies to improve organic rankings.

• Monitor website performance using SEO tools and recommend improvements.

• Implement SEO best practices to enhance user experience and site performance.



Google AdWords Management

• Create, manage, and optimize Google AdWords campaigns to drive targeted traffic.

• Conduct keyword research and develop compelling ad copy for campaigns.

• Optimize landing pages for higher conversion rates.

• Monitor and adjust ad budgets, bidding strategies, and campaign performance to maximize ROI.

• Generate weekly reports on ad campaign performance and suggest improvements.



Competitor & Market Analysis

• Monitor competitor websites and analyze their SEO and advertising strategies.

• Identify opportunities to outperform competitors in search rankings and paid campaigns.



Administrative Support

• Answer phone calls and assist customers with inquiries.

• Prepare and send quotes to customers in a timely manner.

• Respond to customer emails professionally and efficiently.



Qualifications & Skills:

• Proven experience in SEO strategy, Google AdWords, and digital marketing.

• Strong knowledge of keyword research, search engine algorithms, and ranking factors.

• Experience with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).

• Strong analytical and problem-solving skills.

• Ability to write compelling ad copy and optimize landing pages for conversions.

• Excellent communication and customer service skills.

• Highly organized with attention to detail and ability to multitask.