SEO Specialist for Bedtime Story App

Who Are We?
Nordic Quality is an extremely awesome, up-and-coming, online-based company selling physical products under several of our brands. The main one of which is in the gym and fitness category.

**Who are we looking for?
You will play a crucial role as an SEO Specialist and this is to drive organic traffic and enhance discoverability by conducting keyword research, optimizing on-page content, and implementing technical SEO improvements like mobile optimization. You’ll also optimize app store pages (ASO), create SEO-friendly content, and collaborate on blog posts and story descriptions. Additionally, you’ll build quality backlinks, monitor performance with tools like Google Analytics, and adjust strategies for better results. Your focus will be on improving user experience, increasing conversions, and staying up to date with the latest SEO trends to continuously enhance visibility and engagement.

**What would the task be?
-Identify relevant, high-traffic keywords (e.g., bedtime stories, children’s apps).
-Optimize content for targeted keywords, including long-tail keywords.
-Improve meta titles, descriptions, and headers on the website and blog.
-Optimize images and internal linking structure.
-Enhance App Store Optimization (ASO) for better discoverability.
-Create SEO-friendly blog posts and articles (e.g., benefits of bedtime stories).
-Collect and showcase user reviews and testimonials for credibility.
-Acquire high-quality backlinks from parenting, education, and children’s sites.
-Collaborate with influencers and bloggers for content promotion.
-Tack key SEO metrics (traffic, rankings, conversions) using tools like Google Analytics.
-Adjust strategies based on performance data.
-Focus on platforms where parents and caregivers are most active (e.g., Instagram, Pinterest, Facebook, YouTube, and TikTok).
-Share engaging content like bedtime story snippets, user-generated content, parenting tips, and sleep-related articles.
-Create visually appealing posts (e.g., story illustrations, ) to promote the app and increase engagement.
-Collaborate with influencers in the parenting, education, and children's spaces to share reviews, tutorials, or bedtime stories using the app.
-Run social media campaigns like "Story of the Week" or challenges encouraging users to share their child’s favorite bedtime story, tagging the app in their posts.

Qualifications:
- Proven experience in SEO and keyword optimization.
-With experience in SEO tools that can help boost brand visibility.
- Excellent analytical skills and the ability to interpret data to drive optimization decisions.
- Strong communication and collaboration skills, with the ability to work cross-functionally with marketing, development, and product teams.
- Detail-oriented with a focus on delivering high-quality results in a fast-paced environment.
- Passion for mobile technology and a desire to stay updated on industry trends and best practices.
- Ability to work independently and collaboratively in a team environment.

**He/ She must also have the following;
- iOS Mobile user
- Stable Internet connection (Having a backup is a plus!)
- A reliable laptop (Having a backup is a plus!)
- Headphones/earphones (for meetings)

**How to apply?

Please include your cover letter and a link to your CV (with your photo) when submitting your application.


Thank you & Best of luck!


Marie