SEO Specialist | Outreacher | Link building

About Us:
We are a leading wine e-commerce business in Europe, passionate about offering a curated selection of fine wines to enthusiasts across the continent.

Job Overview:
We are seeking a talented and data-driven SEO Specialist to join our team and elevate our organic search visibility. The ideal candidate will have a deep understanding of SEO best practices, experience in e-commerce, and a passion for the wine industry. You will play a crucial role in driving targeted traffic, improving our search rankings, and ultimately boosting our online sales.

Key Responsibilities:

• Develop and implement comprehensive SEO strategies to improve organic search visibility across all major search engines.
• Conduct keyword research and identify opportunities to optimize existing content and develop new content tailored to our target audience.
• Perform regular technical SEO audits to identify and resolve issues that may affect search engine rankings.
• Optimize product descriptions, category pages, and landing pages for both users and search engines.
• Collaborate with content creators to produce SEO-friendly blog posts, articles, and other content that align with our brand and keyword strategy.
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, and Ahrefs to provide insights and recommendations.
• Stay updated with the latest SEO trends, algorithm changes, and industry best practices to ensure our strategies remain effective.
• Work closely with the marketing and product teams to align SEO efforts with broader business objectives.
• Build and maintain strong backlink profiles through ethical link-building strategies.
• Conduct competitor analysis to identify strengths, weaknesses, and opportunities in the market.

Requirements:

• Proven experience as an SEO Specialist, preferably in the e-commerce industry.
• Strong understanding of on-page, off-page, and technical SEO.
• Familiarity with the wine/grocery/home and garden industry is a plus.
• Proficient in SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Excellent understanding of current search engine algorithms and ranking factors.
• Ability to conduct detailed keyword research and competitive analysis.
• Strong analytical skills and the ability to interpret data to make actionable recommendations.
• Experience with content management systems (CMS) and e-commerce platforms (e.g., WordPress, Shopify, Magento).
• Strong communication and collaboration skills.
• Ability to work independently and as part of a team.
• A proactive, growth-oriented mindset with a passion for continuous learning.

What We Offer:

• Competitive salary based on experience.
• Flexible working hours with the option to work remotely.
• Opportunities for professional development and growth.
• A dynamic and passionate team focused on delivering top-quality experiences to our customers.