SEO Specialist

We are seeking a dedicated and detail-oriented SEO Specialist to join our team. The ideal candidate will have extensive experience in Local SEO, a deep understanding of effective and ethical SEO practices, and the ability to align their expertise with our existing processes. You’ll play a critical role in helping clients achieve long-term visibility and business growth by managing their local search presence and implementing strategic SEO initiatives.

Key Responsibilities:
- Develop and execute comprehensive Local SEO strategies tailored to client goals.
- Manage Google My Business (GMB) profiles, ensuring optimized visibility in local search, map packs, and local packs.
- Perform in-depth keyword research to align content with user intent and business goals.
- Conduct thorough site audits using Ahrefs and other tools to identify technical SEO issues and opportunities.
- Ensure all SEO strategies align with user experience, avoiding keyword stuffing or spam tactics.
- Execute manual citation strategies and maintain accurate business listings across directories.
- Plan and implement effective backlink strategies that emphasize quality over quantity.
- Monitor and analyze SEO performance metrics, providing actionable insights and reporting.
- Collaborate with content teams to create meaningful, user-focused content that supports SEO goals.
- Stay updated on the latest search engine algorithms, best practices, and SEO trends.
- Adapt to and improve upon existing company processes and programs, ensuring alignment with SEO best practices.

Required Skills and Qualifications:
- 3+ years of hands-on experience in Local SEO and general SEO practices.
- Expertise in GMB management, local packs, and map pack optimization.
- Strong understanding of ethical SEO practices with a focus on long-term, sustainable strategies.
- Familiarity with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Proven ability to conduct comprehensive site audits using Ahrefs and implement actionable improvements.
- Proven track record of creating and managing manual citation strategies.
- Experience developing user-focused SEO strategies that integrate seamlessly with website design and content.
- Advanced knowledge of backlink acquisition and outreach strategies.
- Strong analytical skills with the ability to interpret SEO data and make informed decisions.
- Excellent communication and organizational skills, with the ability to manage multiple clients and deadlines.

Desired Skills:
- Familiarity with schema markup and structured data implementation.
- Understanding of on-page and technical SEO, including site architecture and speed optimization.
- Knowledge of UX principles and how they impact SEO strategies.
- Previous experience in a digital agency setting.

Soft Skills:
- Commitment to quality and ethical SEO practices.
- Adaptability to align personal workflows with company processes.
- Strong problem-solving skills and attention to detail.
- Collaborative mindset with the ability to work with cross-functional teams.

Work Schedule:
- Full-time (40 hours per week)
- Must be available during US business hours (Central Time)

What We Offer:
- Competitive salary based on experience
- Paid time off, including holidays
- Opportunity to work with a results-driven and innovative team
- Professional growth and development opportunities

Application Requirements:
- Updated CV/Resume
- Portfolio showcasing examples of Local SEO projects and the processes used to achieve results.
- Brief cover letter explaining your SEO philosophy and why you’re a great fit for this role