SEO Specialist

We are seeking a highly skilled SEO Specialist to optimize our YouTube titles, Instagram captions, and content across all platforms to increase visibility, attract more viewers, and grow our audience. This role involves conducting keyword research, analyzing trends, and crafting engaging, search-friendly content strategies tailored to our brand in the beauty and entrepreneurial space. The ideal candidate will work closely with our marketing team to ensure all content is optimized for maximum reach and discoverability.

Responsibilities:

- Conduct thorough keyword research to identify trends and opportunities for content optimization.
- Develop SEO-friendly titles, descriptions, and tags for YouTube videos, Instagram posts, and other platforms.
- Optimize website content and ensure alignment with current SEO best practices.
- Analyze and report on the performance of SEO strategies using analytics tools.
- Stay updated on the latest SEO and platform algorithm trends (e.g., YouTube, Instagram, TikTok).
- Collaborate with the marketing and creative team to develop engaging content strategies.
- Monitor and improve search rankings for branded and non-branded content.
- Use A/B testing and data-driven insights to refine strategies and improve content reach.

Qualifications:

- Proven experience as an SEO Specialist or similar role, with a focus on optimizing content for social media platforms.
- Strong knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, TubeBuddy, or VidIQ).
- Familiarity with social media algorithms and best practices for platforms like YouTube, Instagram, TikTok, and Pinterest.
- Exceptional writing and editing skills with an understanding of SEO principles.
- Ability to analyze data and turn insights into actionable strategies.
- Knowledge of the beauty or entrepreneurial space is a plus.
- Strong organizational and time management skills to handle multiple projects simultaneously.
- Creativity and a proactive approach to content optimization and audience growth.

Preferred Skills:

- Experience with YouTube SEO tools like TubeBuddy or VidIQ.
- Basic understanding of graphic design or video editing for content enhancement.
- Familiarity with trending beauty and business topics to align content with audience interests.