SEO & Paid Media Specialist (Remote | Full-time)

SEO & PPC Specialist at Altenew

Shape the future of digital marketing at Altenew!
We’re looking for a creative, data-driven SEO & Paid Media Specialist to help us grow our global brand and connect with millions of crafters worldwide.
You'll lead innovative campaigns, optimize our online presence, and make a direct impact on the success of our fast-growing e-commerce business — all from the comfort of your home.

Benefits You’ll Love:
? Competitive salary + quarterly bonuses
? 16+ days paid time off + holidays
? Health care coverage (HMO)
? Professional development sponsorships (classes, workshops, conferences)
? Work-from-home setup + flexible hours

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SEO Responsibilities
?On and Off-page SEO: Implement effective strategies to improve search engine rankings and organic traffic.
?Keyword Research: Conduct thorough keyword research to inform content strategies and optimize existing content.
?Content Optimization: Collaborate with content writers to ensure SEO best practices are applied to all content.
?Website Audit: Conduct regular audits of the website to identify and fix errors impacting performance.
?Competitor Research: Analyze competitors to identify opportunities and threats in the market.
?Technical SEO & Schema Markup: Utilize Google Tag Manager for schema implementation to enhance search visibility.
?User Experience Development: Monitor user experience metrics and work with the team to implement improvements to enhance site usability.

PPC Responsibilities
?Campaign Setup and Optimization: Create and manage PPC campaigns across various platforms, including:
?Google Ads, Bing Ads, Amazon Ads, and Criteo Ads
?Performance Analysis: Continuously analyze campaign performance and make data-driven adjustments to optimize results.
?A/B Testing: Implement A/B tests on ad copy and landing pages to improve conversion rates.
?Budget Management: Monitor and manage budgets to ensure optimal ROI on campaigns.

Reporting & Analytics Responsibilities
?Proficient use of: Google & Bing Merchant Center, Google Tag Manager, Google Analytics, and Google Search Console
?Reporting: Prepare regular reports on SEO and PPC performance, providing insights and recommendations for improvement.
?Trend Analysis: Stay updated on industry trends and algorithm changes to adapt strategies accordingly.
?Two or more years of experience in SEO and PPC.
?Knowledge of optimized SEO and PPC campaign components and the necessity of frequent A/B testing.
?Ability to perform competitive analysis of other companies within the industry.
?Proficiency in Google Sheets, Google Docs, Google Slides, and MS Excel.
?Experience with Shopify, and Wordpress content management systems.
?Strong analytical skills to interpret data and make informed decisions.
?Basic understanding of HTML/CSS to assist with on-page SEO tasks.
?Excellent communication skills for collaboration with teaUpgrade to see actual infombers and stakeholders.
?Project management skills to manage multiple campaigns and deadlines effectively.
?A BS/BA degree.

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