SEO & Google Ads Specialist

We are a sports e-commerce business and we require someone to assist us with on-page and off-page SEO and help us to set-up and monitor Google Ads.

Our goal is to ensure we are ranked highly on Google for key search terms for our business and ensure we are above our competitors for organic search.

The individual will also set up Google Ads for us and monitor progress/performance on this.

We require an EXPERT in SEO and Google Ads who will advise us on strategy and best approach with the overall goal of improving performance of our business and driving more revenue.

Key Responsibilities
? Develop and implement SEO strategies to improve organic search rankings and website traffic
? Conduct keyword research, on-page & off-page SEO, and technical SEO optimisation
? Create and manage Google Ads campaigns, including Search, Display, and Shopping Ads
? Monitor and optimise PPC performance to maximise ROI and reduce cost-per-click (CPC)
? Track, analyse, and report on key performance metrics (CTR, CPC, CPA, ROAS, organic traffic, etc.)
? Optimise product listings and content for SEO & Google Shopping Ads
? Stay updated with the latest SEO & Google Ads trends and best practices

Requirements
???? Proven experience in SEO and Google Ads campaign management
???? Strong knowledge of Google Analytics, Google Search Console, and Google Ads Manager
???? Experience with keyword research tools (Ahrefs, SEMrush, Moz, etc.)
???? Familiarity with Shopify
???? Analytical mindset with a data-driven approach to decision-making
???? Strong communication skills and ability to work independently

Why Join Us?
???? Work with a growing, dynamic business in the sports industry
???? Flexible work arrangements
???? Opportunity to make a real impact on our online presence and sales growth