Real Estate CRM & Marketing Automation Expert (kvCORE, Sisu, Google Ads, Flodesk Faceb

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TYPE OF WORK

Any

SALARY

?

HOURS PER WEEK

TBD

DATE POSTED

Mar 6, 2025

JOB OVERVIEW

Job Title:
Real Estate CRM & Marketing Automation Expert (kvCORE, Sisu, Flodesk, Google Ads, Facebook Ads)

Job Description:
We are a growing real estate team looking for a CRM & Marketing Automation Specialist to help set up and optimize our lead generation, tracking, and follow-up systems. The ideal candidate will have expertise in kvCORE, Sisu, Google Ads, Facebook Ads, and lead conversion strategies. This position will require someone who is highly organized, detail-oriented, and capable of working independently to set up systems that automate lead management and conversion.

Key Responsibilities:
1. kvCORE Setup & Optimization:
* Set up kvCORE account with branding, team details, and system configurations.
* Create landing pages, web forms, and lead capture funnels in kvCORE.
* Set up smart campaigns (automated email and text workflows) to follow up with leads.
* Set up lead sources, tags, and lead routing to ensure proper lead management.
* Set up drip email campaigns and automated follow-up workflows.
2. Sisu Integration & Reporting:
* Integrate kvCORE with Sisu to track agent performance and lead conversions.
* Set up KPI tracking (leads generated, deals closed, sales volume, etc.) in Sisu.
* Create weekly/monthly reports and dashboards for agent performance.
* Monitor ROI on lead sources and optimize based on results.
3. Google Ads & Facebook Ads Setup:
* Set up Google Ads campaigns for lead generation (using targeted keywords).
* Create and manage Facebook Ads campaigns for lead generation, focusing on real estate buyers/sellers.
* Track conversion rates for ads and adjust targeting to improve Cost Per Lead (CPL).
* Set up Google Analytics for ad tracking and integrate it with kvCORE to monitor the performance of campaigns.
4. Lead Nurturing & Conversion:
* Design and implement lead nurturing strategies to convert leads into appointments and clients.
* Create email templates, text message scripts, and phone scripts for follow-up communications.
* Set up automatic responses for incoming leads and guide them through the lead nurturing process.
5. Workflow Automation:
* Automate task reminders and follow-up tasks for both you and agents in the CRM.
* Set up agent alerts to ensure timely responses to hot leads.

Skills Required:
* Expert knowledge of kvCORE (including smart campaigns, lead capture, and workflows).
* Experience with Sisu for tracking sales and agent performance.
* Proficient in Google Ads and Facebook Ads, especially for real estate lead generation.
* Familiarity with CRM systems, automation tools, and email marketing.
* Strong understanding of lead generation, conversion optimization, and sales funnels.
* Google Analytics experience for tracking ROI on campaigns and ads.
* Excellent communication skills for clear setup, training, and ongoing collaboration.

Preferred Experience:
* Real estate industry experience is a plus, but not required.
* Proven track record of setting up lead automation systems and CRM integrations.
* Experience in setting up Google Ads and Facebook Ads specifically for real estate.
* Project management skills and experience working with real estate teams.

Why Work With Us?
We are a passionate real estate team focused on growth and providing the best service for our clients. You’ll have the chance to work with a team of motivated professionals who value efficiency and innovation. This project is ideal for someone who enjoys setting up systems and wants to make a big impact on a growing business.

Job Type:
* Freelance / Contract
* Project-based (with potential for ongoing work if we achieve desired results)

How to Apply:
Please submit the following when applying:
1. Your resume and portfolio with examples of past kvCORE setups and lead generation campaigns you've worked on.
2. A brief explanation of how you would approach this project, including tools and strategies you’d use.
3. Hourly rate or project cost estimate.

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