Performance Marketing Specialist

Project Overview: The goal is to assess the **strategy, execution, and optimization skills** in driving **sales** with a set budget.

Product & Brand

- Product: UFC Refresh Coconut Twist
- Instagram Page: Upgrade to see actual info
- Budget: SGD 6,364
- Objective: Drive sales

Scope of Work

- Developing an optimized ad strategy tailored for Instagram to drive direct sales.
- Structuring the budget allocation to maximize return on ad spend (ROAS).
- Providing a timeline and reporting metrics to track progress.
- Proposing ad creatives (types of content, messaging, visuals).
- Setting up and launching campaigns on Meta Ads Manager.
- Optimizing based on performance data throughout the campaign.