Paid Media Ads Specialist (FB, Google, Twitter and Snapchat)

We are seeking a full-time (40 hours per week) freelance contractor to work with one of our clients. As a Paid Media Specialist, you will be responsible for managing and optimizing Meta and TikTok ad campaigns, with involvement in Twitter and Upgrade to see actual info ads. This role focuses on posting, optimizing, tracking performance, and developing strategies to improve ad effectiveness, particularly in reducing CPA (Cost Per Acquisition). The ideal candidate will have eCommerce experience, a strong analytical mindset, and the ability to make data-driven decisions. This position requires availability during UK working hours.

About the work
-Manage Meta and TikTok ad campaigns, ensuring optimal performance.
-Optimize campaigns to reduce CPA and maximize return on ad spend.
-Track ad performance metrics, analyze data, and implement improvements.
-Develop and execute paid media strategies based on performance insights.
-Potentially manage Twitter and Upgrade to see actual info ad campaigns as needed.
-Allocate 2 hours on Saturday mornings to adjust ads for gaming industry updates.
-Collaborate with internal teams to align campaigns with broader marketing goals.

Boxes to check
-3+ years of experience managing Meta and TikTok ads, with a track record of optimizing performance.
-Strong understanding of paid media strategy, with experience in reducing CPA.
-Experience in eCommerce advertising is highly preferred.
-Ability to analyze ad performance data and implement data-driven optimizations.
-Familiarity with Twitter and Upgrade to see actual info ads is a plus.
-Proactive mindset, with the ability to make strategic decisions independently.
-Availability to work full-time during UK hours and allocate 2 hours on Saturdays as needed.

About the role
-Full-time position at $14/hr, working 40 hours per week
-UK shifts with fixed weekends off (work 2 hours on Saturdays or occasionally/ as needed)
-Freelance job without benefits, insurance, or paid time off
-Long-term engagement/contract
-Permanent work-from-home setup