Paid Advertising Strategist (Google Ads)

Job Title:
PPC Coordinator/Strategist

Location:
Fully Remote
(Must maintain at least a 2-hour daily overlap with Pacific Standard Time; additional US hour overlap is a plus.)

Contract Type:
Trial Period: Part-time (3 months)
Post-Trial: Full-time (40 hours per week) for an approximately 1-year contract, based on performance

About Us
WebVitality is a leading web marketing and design agency with over 20 years of experience serving the secure data destruction and records & information management industry. We specialize in generating high-quality business leads while supporting client retention through innovative online strategies. Our comprehensive suite of marketing products and services includes Web Development & Branding, Digital Advertising, SEO, Local & Directory Optimization, Review Management & Response, and Business Process Automation—each tailored to meet the unique demands of this industry.

At WebVitality, we prioritize data-driven decision-making and automation to deliver highly qualified leads while optimizing your marketing budget for maximum efficiency. We believe the right partnership goes beyond transactional value—it requires mutual alignment and shared goals that foster long-term success. Choosing WebVitality means choosing a partner dedicated to helping your business thrive. We look forward to speaking with you at the conference.

Role Overview
We are seeking an experienced PPC Coordinator/Strategist with at least 3 years of hands-on experience in managing Google and Bing Ads. You must hold valid Google Ads and Bing Ads certifications and have a proven track record managing multiple accounts (up to 50) with monthly spend budgets ranging from $2K to $10K per account. In this role, you will be responsible for both the initial setup and ongoing optimization of our PPC campaigns, ensuring maximum efficiency and ROI.
Reporting directly to the President/CEO, you will work strategically alongside our Director of Digital Advertising, allowing our PPC Director to focus on higher-level initiatives.

Key Responsibilities:

Basic Account Setup (One-Time Tasks):

Account Creation & Setup:
Create new PPC accounts and conduct keyword research.
Set up conversion tracking by creating and implementing conversion codes.
Develop remarketing audiences and write compelling ads (including utilizing AI where appropriate).

Integration & Configuration:
Integrate both conversion codes and remarketing audiences into Google Tag Manager (GTM).
Select and link appropriate landing pages.
Connect ads accounts to Google Search Console for enhanced data insights.
Set up and configure Optmyzr, including generating and adding Optmyzr scripts.
Implement campaign trackers on websites.
Add necessary fields to website forms for data capture.
Connect ads accounts to CallRail for accurate call data tracking.
Link to Google My Business for location-based assets.
Implement negative keyword lists and adjust simple settings such as location targeting and ad scheduling.

Regular Check-Ins & Ongoing Management

Performance Monitoring:
Track monthly budget spend percentages, ensuring optimal allocation by adjusting bids and budgets.
Monitor campaigns for issues such as being limited by budget or search volume.
Identify any account errors, high CPAs, or declining conversion trends.

Monthly Optimizations:
Audit Google Ads recommendations and search terms reports.
Run Optmyzr workouts to identify opportunities.
Seek new opportunities for campaign improvement, including A/B split testing.
Replace low-performing campaign elements (with the option to incorporate AI-generated recommendations when appropriate).
Strategic & Additional Responsibilities

Audience Segmentation:
Implement and refine audience segmentation strategies to target the most valuable prospects.

Reporting:
Prepare performance reports using Looker Studio and communicate insights to internal teams.

Required Qualifications

Experience & Certifications:
Minimum 3 years of direct experience managing Google and Bing Ads.
Must be Google Ads and Bing Ads certified.
Proven experience managing up to 50 PPC accounts concurrently, with monthly spend budgets between $2K and $10K.

Technical Skills:
Proficient with tools including Google Ads, Bing Ads, Optmyzr, Google Search Console, SEMrush, and Looker Studio.

Analytical Abilities:
Strong analytical skills with the ability to interpret data, monitor performance metrics, and make data-driven recommendations.

Communication:
Excellent English communication skills (both written and verbal) are essential.

Preferred Qualifications
Experience in audience segmentation strategies.
A proactive mindset with the ability to identify opportunities and optimize campaigns for maximum ROI.
Familiarity with integrating third-party tools (e.g., CallRail, Google My Business) to enhance campaign performance.

Why Join Us?

Impactful Work: Play a key role in driving our digital advertising strategy within a niche industry.
Growth Opportunities: This role is designed to evolve—starting part-time on a trial basis and transitioning to a full-time role with room for professional growth.
Collaborative Environment: Work closely with experienced professionals in digital advertising, including our Director of Digital Advertising, while enjoying the flexibility of a fully remote position.

How to Apply
If you’re a detail-oriented PPC professional ready to drive success in a dynamic, growth-focused environment, we’d love to hear from you! Please submit your resume, along with proof of your Google Ads and Bing Ads certifications, and a brief overview of your experience managing multiple PPC accounts.

We look forward to reviewing your application and exploring how you can contribute to our digital advertising success!