Paid Ads Specialist

Hello!
I hope this finds you well.

We're looking for a talented and experienced Paid Ads Specialist to join our team. The ideal candidate will have a strong understanding of paid media and organic search strategies, coupled with hands-on experience in executing, optimizing, and analyzing campaigns on Google Ads & Meta Ads (Facebook/Instagram).

Key Responsibilities:

Google Ads Management:
- Develop, implement, and optimize Google Ads campaigns (Search, Display, Video, and Shopping).
- Conduct keyword research, write compelling ad copy, and manage budget allocation and bidding strategies.
- Regularly analyze campaign performance and provide actionable insights to improve ROI.
- Monitor Google Ads trends and best practices to ensure campaigns are always optimized for maximum performance.

Meta Ads (Facebook/Instagram) Management:
- Create, manage, and optimize Meta (Facebook and Instagram) advertising campaigns across different formats, such as feed ads, stories, carousel ads, and more.
- Utilize audience segmentation and retargeting strategies to drive engagement and conversions.
- Track and report on key performance metrics like CTR, CPC, ROAS, and more.
- Stay up-to-date with platform updates and best practices to maintain a competitive edge.

Analytics & Reporting:
- Regularly monitor, analyze, and report on the performance of Google Ads, Meta Ads, and SEO initiatives.
- Develop monthly/quarterly performance reports, highlighting key results and areas for improvement.

Requirements:

- Proven experience in managing Google Ads and Meta Ads campaigns for businesses
- Strong understanding of Google Ads interface and Meta Ads Manager.
- Experience with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
- Familiarity with A/B testing and conversion rate optimization (CRO) principles is a plus.

Preferred Qualifications:

- Google Ads and Meta Ads certifications are a plus.
- Familiarity with other platforms (LinkedIn Ads, TikTok Ads, Youtube) is a bonus.


Why Join Us:

- Collaborative and creative work environment.
- Flexible work hours and remote position.
- Access to professional development resources and opportunities.

**How to Apply:**
If you’re passionate about digital marketing and ready to take your career to the next level, we’d love to hear from you! Please send your resume, portfolio and video introduction outlining your experiences. On the subject line, write your favourite ice cream flavour.