PPC Specialist | Full-time Role | Australia

Location: Queensland
Role: PPC Specialist
Hours: Full-time
Salary Range: Competitive, based on experience

About the Company:
A full-service PPC marketing agency based in Australia, specialising in innovative strategies across Google Search, Google Shopping, Meta (Facebook & Instagram), and LinkedIn platforms. The company’s goal is to drive measurable growth by implementing targeted and results-oriented pay-per-click advertising campaigns, optimising brand visibility, and maximising conversions for clients.

Job Overview:
A highly motivated and detail-oriented PPC Specialist is needed to manage and optimise pay-per-click campaigns across various platforms. This role requires expertise in campaign setup, performance tracking, and budget strategy, with a focus on delivering measurable results. Strong technical proficiency and problem-solving skills are key to success in this position.

Key Responsibilities:

Campaign Management and Optimisation:
- Set up, manage, and optimise campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Monitor performance regularly and implement adjustments to meet client goals.
- Use tools like Canva for creative resizing of ads as required.
- Conduct ongoing check-ins and optimise campaigns promptly.

Communication and Reporting:
- Prepare campaign updates and optimisation suggestions for clients.
- Provide detailed End-of-Month (EOM) reports with performance analysis and recommendations.

Budget Management:
- Review and optimise campaign budgets, offering strategic recommendations for maximum ROI.

Account Setup and Integration:
- Set up and configure ad accounts and pixels in Meta Business Manager, Google Analytics, My Business, Search Console, Ads, and Merchant Centre.
- Integrate ad accounts with WordPress, Shopify, and Squarespace websites.

Technical Expertise:
- Utilise Google Tag Manager for advanced tracking and analytics.
- Troubleshoot and optimise the integration of ad platforms with websites.

Qualifications:
- Proven experience in managing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Proficiency in Canva for ad resizing.
- Strong analytical skills with experience in performance tracking tools.
- Expertise in budget strategy for paid campaigns.
- Experience in managing Meta Business Manager and Google’s suite of tools.
- Knowledge of integrating advertising platforms with websites.
- Proficiency in Google Tag Manager.
- Excellent communication skills for client-facing interactions.
- Strong organisational skills to manage multiple campaigns efficiently.

Join the Team:
- Apply now to contribute to optimising paid campaigns and driving results.