Media Buyer & Video Editor

We are excited that you’re considering joining us as a Facebook (Meta) Media Buyer & Video Editor! We’re looking for someone with an incredible skillset in video editing and running high preforming meta campaigns. You will be a true asset to this company as you produce video creatives with an edge and run & optimize high-preforming campaigns!

About the Role:
As a Meta Media Buyer & video editor, you’ll play a pivotal role in driving high-quality leads through paid advertising campaigns on Facebook (Meta). Your expertise will be critical in ensuring that campaigns meet key performance metrics such as cost-per-lead (CPL) and return on ad spend (ROAS), while focusing on maximizing lead volume and quality. You will collaborate with our team in strategizing video creatives that have an edge and produce excellent results.

Key Responsibilities:
• Develop, set up, and optimize paid advertising campaigns on Facebook for our clients.
• Utilize Facebook Ads Manager to set up and optimize campaigns, leveraging tools like custom audiences, lookalike audiences, and interest-based targeting.
• Analyze performance data to make informed decisions that enhance campaigns, focusing on CPL and ROAS.
• Work closely with the team to ensure campaign strategies align with performance goals across various industries.
• Manage multiple campaigns simultaneously, scaling while maintaining profitability.
• Conduct A/B testing to improve ad performance and conversion rates.
• Implement lead generation funnels, customer journey mapping, and retargeting strategies to maximize results.
• Create video ads that convert. Using b-roll, AI voice overs, effects and creatives.
• Conduct industry research to refine video creatives and gain a competitive edge.

Desired Skills & Qualifications:
• Proven experience as a Facebook Media Buyer in lead generation with local businesses.
• Expertise with Facebook Ads Manager, including campaign setup, optimization, and audience targeting.
• Strong analytical skills with experience interpreting data and optimizing campaigns for lead volume and performance.
• Familiarity with the local lead gen ecosystem, including CPL, CPA, and conversion tracking.
• Experience with A/B testing and conversion rate optimization.
• Ability to manage multiple campaigns simultaneously while achieving aggressive performance goals.
• Excellent communication and collaboration skills to work with internal teams and affiliate partners.
• Knowledge of lead generation funnels, customer journey mapping, and retargeting strategies.
• Exceptional video editing skills with experience.

Preferred Qualifications:
• Experience working across multiple verticals in the local lead generation space (Pool companies, construction, roofing, Hvac)
• Familiarity with third-party tracking software.
• Strong organizational skills and the ability to thrive in a fast-paced, data-driven environment.
• Knowledge of compliance and legal requirements for regulated industries.

Tools & Platforms:
• Facebook Ads Manager, Meta Ad Manager, Meta Business Manager, Instagram Ads
• Discord for internal communication
• Canva
• Adobe Premiere Pro, Final Cut, DaVinci, Cap Cut
• Eleven Labs

Why Join Us?
• Work remotely with a flexible schedule.
• Collaborate with a dynamic team in the marketing industry.
• Be part of an innovative company using cutting-edge tools and strategies to achieve exceptional results.
• Work with incredible clients, helping them achieve success.
• Express your true creativity through video editing

How to Apply:
If you’re passionate about Media Buying and Video Editing, we’d love to meet you and see if you’re the perfect fit for our team!

Apply now, and our team will be in touch with you as soon as possible!