Media Buyer

Company: Zipcio

Rate $7/hour

Job Title: Media Buyer (Facebook & Instagram Ads Specialist)
Job Description:

We are seeking a skilled Media Buyer with proven experience managing and optimizing Facebook and Instagram advertising campaigns. In this role, you will be responsible for planning, executing, and monitoring paid social campaigns to drive conversions, increase brand awareness, and maximize ROI for our clients. The ideal candidate has a deep understanding of audience targeting, bidding strategies, and performance analysis on Facebook and Instagram platforms.

Key Responsibilities:
• Develop and implement paid social media strategies across Facebook and Instagram to meet business objectives.
• Conduct thorough audience research and segmentation to enhance targeting and ad relevance.
• Manage daily ad spend within allocated budgets, ensuring maximum cost-efficiency and ROI.
• Analyze campaign performance metrics, providing insights and actionable recommendations for optimizations.
• A/B test creative, targeting, and placement to improve ad effectiveness.
• Stay updated on platform changes, ad formats, and best practices to improve performance continuously.

Qualifications:
• Strong knowledge of Facebook Ads Manager and related tools.
• Proficiency in performance analysis, reporting, and optimization techniques.
• Excellent attention to detail, organizational skills, and ability to work in a fast-paced environment.

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