Marketing Virtual Assistant | Digital Marketing VA

Description
The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, generate leads, and increase revenue. This role requires a creative, data-driven, and results-oriented individual with a strong understanding of digital and traditional marketing and HVAC or Home Services industry best practices. This role will also provide minimal inside sales support over the phone to potential customers.

JOB ACTIVITIES:

Develop and Execute Marketing Strategies:
• Develop and implement integrated marketing campaigns across various channels (digital, print, social media, etc.).
• Conduct market research and competitive analysis to identify target audiences and market trends.
• Develop and maintain a strong brand identity across all marketing channels.
• Create compelling marketing materials, including website content, brochures, flyers, social media posts, and email campaigns.
• Manage the company website/GMB and ensure it is user-friendly, informative, and optimized for search engines (SEO).
• Execute plan on semi-annual basis while managing budget effectively and efficiently, tracking expenses and ROI
• Develop end-to-end marketing campaigns around brand relaunch.

Digital Marketing:
• Manage paid advertising campaigns (Google Ads, social media ads).
• Develop and implement SEO/SEM strategies to improve search engine rankings. Understand A.I. capabilities in marketing/sales
• Manage social media accounts and engage with followers, responding to customer comments.
• Develop and execute email marketing campaigns, monthly newsletters, and video content.
• Track and analyze website traffic and marketing campaign performance.

Lead Generation:
• Develop and implement lead generation strategies to attract new customers including seasonal service to grow revenue
• Track and analyze lead sources and conversion rates.
• Qualify leads and pass them to the inside sales manager.

Inside Sales Support and cross-train:
• Respond promptly and professionally to all incoming sales inquiries (phone calls, emails, online leads).
• Qualify leads, advise customers on solutions and identify potential sales opportunities.
• Schedule appointments for service technicians with customers.
• Cross-sell and upsell services to customers (e.g., preventative maintenance, upgrades).
• Follow up on leads and nurture relationships with potential customers.
• Utilize CRM software to manage customer data, track marketing campaigns, and analyze customer behavior.

Teamwork & Collaboration:
• Collaborate with other departments (sales, service, finance) to ensure marketing efforts align with overall business goals.
• Contribute to team/leadership meetings and provide input on process improvement.

Qualifications
- Bachelor’s degree in marketing, Communications, or a related field.
- 3+ years of experience in marketing and advertising with emphasis in digital marketing.
- Proven experience in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing principles (SEO, SEM, GMB, social media marketing, email marketing).
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Proficiency in using marketing automation tools, CRM software, Microsoft, google platforms, A.I.
- Home office set up including computer and secure internet connection and dedicated phone

What We Offer:
- Competitive salary
- Paid Time Off (PTO) to ensure work-life balance once full-time.
- Free training and opportunities for professional development.
- Annual salary review to recognize and reward your contributions.
- A wonderful team of coworkers anxious to succeed.

We're hiring a Virtual Assistant for a long-term position with a knack for handling dynamic schedules, juggling multiple priorities, and staying two steps ahead. If you're not interested in a lasting role with growth opportunities and you don't have the qualifications, please do not apply.

But if this resonates with you, we look forward to your application!