Marketing Manager- B2B SaaS Company

Are you a marketing pro ready to drive impactful campaigns in a fast-paced B2B SaaS environment? Token of Trust is on a mission to create a safer, more trustworthy online world, and we need a Marketing Manager to help generate more leads!

HELLO!
Hey, I’m Austin, and I’m the Head of Growth at Token of Trust. We’re a small, fast-moving SaaS company where collaboration, experimentation, and ownership are key. I don’t expect you to have all the answers, but I’m looking for someone resourceful, curious, and unafraid to roll up their sleeves and figure things out. If you thrive on solving challenges, testing bold ideas, and bringing creative solutions to life, you’ll fit right in. I’m passionate about building teams where everyone feels empowered to contribute and grow—if that resonates, take a look at my LinkedIn (https://www.linkedin.com/in/austinobrion/) to get a sense of who I am, and make sure to apply through the standard channels outlined in this job post!

KEY RESPONSIBILITIES:
- Develop and execute strategic marketing plans that align with company goals.
- Manage multi-channel campaigns (email, social media, webinars, content).
- Oversee content creation, including blogs, case studies, and sales materials.
- Analyze campaign performance and provide insights to improve results.
- Collaborate with Product, Growth, and Customer Success teams.
- Maintain brand consistency across all marketing channels.

IN THIS ROLE YOU CAN EXPECT TO:
- MAKE OUR MESSAGING CRYSTAL CLEAR: Refine how we talk about what we do so it’s super clear and resonates with what our customers actually need.
- BE A DATA NERD: Use tools like Google Analytics, Amplitude, and spreadsheets to figure out what’s working, what’s not, and what we should double down on. Your insights will help us focus on what really moves the needle.
- TEST EVERYTHING: Run experiments (like A/B tests) to see what clicks with our audience. You’ll constantly tweak and optimize to make sure we’re getting better results over time.
- UNDERSTAND OUR CUSTOMERS: Keep refining our ideal customer profile (ICP) so we’re always hitting the right people with the right message.
- WORK ACROSS TEAMS: Collaborate with Product, Development, Design, and Customer Success to make sure our marketing always reflects what’s new, valuable, and exciting about our product.
- TRACK PROGRESS: Share regular updates on how we’re doing and what’s working. You’ll keep everyone in the loop and help guide where we’re headed next.
- AUTOMATE LEAD ACQUISITION: Set up and manage our marketing automation systems so we can run campaigns smoothly and personalize how we connect with our customers.

WHAT WE’RE LOOKING FOR:
- 3+ years of B2B marketing experience, preferably in a SaaS setting.
- Strong campaign management, analytical, and communication skills.
- Experience with tools like HubSpot, Google Analytics, or similar platforms.
- A hands-on, collaborative attitude with a passion for growth.

BONUS POINTS:
- Experience with PLG (Product-Led Growth) or CLG (Customer-Led Growth) strategies.
- Familiarity with Product Marketing 'Jobs-to-be-Done' and approaches for managing Marketing Claims.
- Prior experience working in a remote or distributed team environment.
- Basic design skills or familiarity with design tools (e.g., Figma, Canva).
- Knowledge of SEO, SEM, or other digital marketing specialties.

WHY YOU SHOULD APPLY:
- FLEXIBLE SCHEDULE: 10-40 hours per week with the freedom to set your own hours, allowing for a great work-life balance.
- COMPETITIVE PAY: Hourly rate based on experience, with the potential to grow significantly over time.
- MEANINGFUL IMPACT: Work on real projects that directly shape the future of ecommerce and identity verification. Your work will be seen, used, and valued.

HOW TO APPLY:
We’re looking for more than just a resume—show us your skills! Drop us a message or send your resume to show us your relevant background. If your experience seems like a strong match, we’ll be in touch to discuss next steps!

If you’re passionate about technology, ready to take on new challenges, and excited to make a real impact, we’d love to hear from you. Let’s build something incredible together!