Marketing Manager

Job Overview:

The Advertising and Promotions Manager is responsible for overseeing pay-per-click (PPC) advertising
campaigns on e-commerce platforms like Amazon, Home Depot, Walmart, and other online retailers.
This role includes managing promotional activities, analyzing item performance, and ensuring effective
communication with suppliers and retail partners. The ideal candidate will have a deep understanding of
e-commerce marketing, data analysis, and vendor relations to drive product visibility, boost sales, and
maintain strong external partnerships.

Key Responsibilities:

E-Commerce PPC Campaign Oversight:

o Oversee PPC advertising campaigns on platforms such as Amazon, Home Depot,
Wayfair, and other online retail channels.
o Collaborate with internal marketing teams or external agencies to ensure that PPC
campaigns align with broader business objectives and are executed effectively.
o Provide strategic direction on ad placements, budgets, and performance goals, ensuring
that campaigns are in line with company objectives.

Promotions Management:

o Lead the development and execution of promotional strategies across e-commerce
platforms to enhance product visibility and drive sales.
o Coordinate with sales, product, and marketing teams to ensure promotions are aligned
with inventory levels, seasonal trends, and overall business goals.
o Work closely with e-commerce retail partners to negotiate promotional placements and
execute agreed-upon promotional plans.
o Track and evaluate the success of promotional campaigns, making adjustments as
necessary to optimize performance.

Data Analysis and Reporting:

o Analyze sales and advertising data from e-commerce platforms to assess item
performance and identify trends.
o Oversee the creation of detailed reports that provide insights into campaign and
promotion effectiveness, including ROI and conversion rates.
o Use data analysis to inform strategic decisions regarding product listings, pricing, and
future advertising efforts.
o Make recommendations for changes to advertising or promotional strategies based on
performance data.

Supplier and Retailer Communication:

o Serve as the primary point of contact for suppliers and e-commerce retail partners,
managing relationships and ensuring alignment on promotional and advertising
strategies.
o Negotiate advertising placements, promotional deals, and visibility opportunities on
platforms like Amazon, Home Depot, Walmart, and others.
o Ensure compliance with each platform’s advertising policies and guidelines to avoid
issues and maximize product visibility.
o Collaborate with suppliers to secure support for promotions and marketing initiatives.

Qualifications:

- Bachelor’s degree in marketing, business, or a related field.
- Proven experience overseeing PPC advertising and promotions on e-commerce platforms like Amazon, Home Depot, Walmart, etc.
- Strong background in promotions management within e-commerce.
- Excellent communication, with experience in managing vendor and retail partner relationships.
- Strong analytical skills with experience in interpreting sales and advertising data to guide
strategic decisions.
- Proficiency with e-commerce analytics tools (e.g., Amazon Seller Central, Walmart Connect) and
reporting software.

Skills:
- Leadership: Ability to oversee and direct PPC advertising and promotional strategies across
multiple e-commerce platforms.
- Data Analysis: Expertise in interpreting performance data and using insights to inform strategic
decisions.
- Communication: Excellent verbal and written communication skills for managing relationships
with suppliers, retailers, and internal teams.
- Project Management: Effective project management skills to handle multiple campaigns,
deadlines, and partnerships simultaneously.

For Interested applicants please send your resume directly to HR@ECINTEL.COM.