Marketing Expert & Virtual Assistant

We are seeking a highly skilled and motivated Marketing Expert to manage and execute META advertising campaigns for our clients. The ideal candidate will have a deep understanding of Facebook Ads, campaign optimization, and creative development. In addition to managing campaigns, this individual will also serve as a virtual assistant, ensuring our calendar is organized, our inbox is clean, and our operations run smoothly.

Key Responsibilities:

META Campaign Management:

- Plan, create, and manage Facebook and Instagram ad campaigns for clients.
- Conduct A/B testing to optimize ad performance and ROI.
- Monitor campaign performance, analyze data, and provide actionable insights.
- Stay up-to-date with META’s advertising policies, tools, and best practices.

Creative Development:

- Design engaging ad creatives using tools like Canva or other design resources.
- Collaborate with clients and team members to develop compelling ad copy and visuals.
- Ensure all creatives align with brand guidelines and campaign objectives.

Client Communication:

- Communicate regularly with clients via a dedicated Slack channel.
- Provide updates on campaign performance and address client inquiries promptly.
- Build strong relationships with clients by delivering exceptional service and results.

Virtual Assistant Duties:

- Manage and maintain the company calendar, ensuring all appointments and deadlines are scheduled.
- Keep the inbox organized and respond to or delegate emails as needed.
- Assist with administrative tasks to support the smooth operation of the business.

Qualifications:
Proven experience managing Facebook and Instagram ad campaigns.
Strong understanding of digital marketing principles, including targeting, bidding, and optimization.
Proficiency in creating ad creatives using Canva or similar tools.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong communication skills, both written and verbal.
Highly organized with exceptional time management skills.
Experience as a virtual assistant or in a similar administrative role is a plus.
Self-motivated, detail-oriented, and able to work independently in a remote environment.