Marketing Coordinator

Are you a dynamic marketing professional with a passion for creativity and community engagement? Gratitude In-Home Care is a values-driven organisation with community, wellbeing and leadership at the heart of everything we do.

We are seeking an experienced Marketing Coordinator to join our close-knit team on a fixed term basis. This role is perfect for someone with a strong background digital/social media marketing, especially in sectors such as Aged Care and Health.

About Us:
Gratitude In-Home Care (GIHC) is a dynamic and growing care provider, dedicated to delivering high-quality care and support services to our clients across Melbourne. We pride ourselves on our compassionate approach and our commitment to exceeding the expectations of those we serve.

Key Responsibilities and Accountabilities:
? Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
? Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, service development, and brand management.
? Provides guidance to social media and marketing implementation best practices and strategies.
? Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
? Manage all online activity in relation to traffic acquisition, sales, conversion and reporting
? Ensure brand consistency in marketing and social media messages by working with various company department.
? Develop and monitor content calendar and oversee website uploads and landing pages development
? Ability to manage projects and implement plans on a timely basis.
? Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
? Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
? Analyse various data to deliver data driven strategies in order to deliver top performance and achieve KPIs
? Reports progress to senior marketing management
? Other duties may be assigned


Qualifications/Requirements
? Degree in Communications or Marketing
? Experience with Major Social Media Platforms
? Associate or bachelor’s degree in marketing, Journalism, Digital Communications or equivalent work experience
? One to Two Years of Experience with Social Media Management, Marketing Experience, Content Creation, Copywriting, Graphic Design, Web Design and Strategy, Data Collection and Analysis
? Strong understanding of general Digital Marketing concepts.
? Experience in executing digital marketing strategies
? Excellent understanding of web design and web analysis
? Understanding and experience in eCommerce technologies
? Knowledge of digital marketing channels and tools

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