Marketing Assistant/Virtual Assistant

Marketing Assistant – Personal Injury Law Firm
Location: Florida, USA (Remote)

David Law Office, a growing personal injury law firm in Florida, is seeking a Marketing Assistant to support our marketing initiatives and help expand our brand presence. The ideal candidate is creative, detail-oriented, and experienced in digital marketing, content creation, and client engagement. We have a collaborative and supportive work environment, and if you are passionate about marketing and want to make an impact, we would love to hear from you.

Key Responsibilities:
Digital Marketing & Social Media Management:
• Manage and grow the firm's social media presence (Facebook, Instagram, etc.) by creating engaging content, captions, scheduling posts, and engaging with followers.
• Develop and execute social media ad campaigns (Facebook Ads, etc.).
• Monitor and respond to messages, inquiries, and comments professionally.
• Create and manage email marketing campaigns, including newsletters and outreach efforts.
• Track campaign performance and analyze key metrics to optimize future strategies.
• Conduct SEO research and implement strategies to improve the firm’s online visibility.

Content Creation & Design:
• Create and edit high-quality video content, including reels and promotional materials.
• Edit and enhance photos (Photoshop or similar software) to ensure high-quality visual branding.
• Design invitations, "Save the Date" announcements, flyers, and event materials.
• Assist in content creation for blogs, website updates, and marketing materials.
• Maintain and update the firm's website.

Client & Referral Engagement:
• Oversee client retention efforts, including top-of-mind awareness campaigns.
• Coordinate and track the firm’s client gift-sending process and follow up to confirm receipt.
• Maintain a record of all welcome gifts and referral gifts sent.
• Manage and nurture relationships with referral sources, ensuring consistent follow-ups and engagement.
• Keep track of and respond to Google Reviews to maintain the firm's reputation.
• List new clients from intake forms for marketing records and engagement tracking.

Event & Administrative Support:
• Conduct market research and identify networking opportunities.
• Calendar, track, and manage all firm events, networking meetings, and sponsorships.
• Attend ZooUpgrade to see actual infoetings with the attorney and take notes.
• Coordinate sponsorships and liaise with event organizers, vendors, and merchants.
• Research on merchandise and promotional items for the firm.
• Organizing and executing firm events, sponsorships, and community outreach initiatives.
• Prepare and organize presentations for marketing and client engagement purposes.
• Create template responses and letters for firm-branded correspondence.
• Perform various marketing-related and administrative tasks as needed.

General Marketing:
• Be open to taking on new marketing challenges and projects as the firm evolves—special projects are ongoing and dynamic.
• develop and execute marketing strategies to promote the firm’s services.

Qualifications & Skills:
• Experience in marketing, social media management, or related roles.
• Strong writing, editing, and content creation skills.
• Proficiency in social media platforms and ad management (Facebook, Instagram, etc.).
• Knowledge of website maintenance.
• Excellent organizational and time management skills.
• Experience with video editing, graphic design tools (Photoshop, Canva, etc.), and content creation.
• Experience with SEO, email marketing platforms, and campaign management.
• Highly organized with strong attention to detail, analytical skills, and ability to track multiple projects.
• Strong ability to work independently, take initiative, and adapt to evolving tasks.

Please do not call our office. Any submissions outside of the terms of this ad will not be considered.