Marketing Analytics & Klaviyo Specialist (E-Commerce Focus)

Girlfriend Material & Good Totes are fast-growing, data-driven e-commerce brands that blend high-performance marketing with creative storytelling. We’re looking for an analytics expert who thrives on data, understands e-commerce growth levers, and can help optimize our website, email marketing, and paid social media campaigns for maximum revenue impact.

If you love digging into data, optimizing conversion rates, and making marketing decisions based on numbers rather than guesswork—we want you.


About this role:
- Remote position, Monday to Friday, 9 AM to 6 PM (1-hour lunch break). GMT+8 time.
- Must work independently and follow instructions when required.
- Fast-paced environment; strong multitasking and project prioritization skills needed.
- Stable internet and reliable laptop required.

???? What You’ll Do:
- Own all analytics & reporting across our website, Klaviyo email flows, and paid social media campaigns.
- Track & improve conversion rates, AOV, and repeat purchases to drive profitable growth.
- Optimize email automation (Klaviyo) based on performance insights and best e-commerce practices.
- Provide data-backed recommendations to the marketing & creative teams to refine content & campaigns.
- Identify & fix bottlenecks in the customer journey—from landing page performance to abandoned cart flows.

What You’ll Be Doing (Key Responsibilities)
- Own E-Commerce & Marketing Analytics – Track, analyze, and report on all key metrics across Shopify, GA4, Klaviyo, and paid ads.
- Conversion Rate Optimization (CRO) – Find and fix website friction points to improve purchase behavior.
- Optimize Klaviyo Email Marketing – Set up, test, and refine flows & campaigns based on performance data.
- Paid Social & Organic Performance Tracking – Help the team understand what’s working & what’s not on TikTok, IG, and Meta Ads.
- Campaign Performance Deep Dives – After every product launch or campaign, analyze results and provide clear, actionable insights for improvement.
- Run A/B Tests – From subject lines to checkout pages, test what moves the needle for higher conversions.
- Build Data Dashboards – Make performance tracking easy & digestible for non-data teams (marketing, creative, leadership).

What We’re Looking For
- E-Commerce Analytics Wizard – You live & breathe GA4, Shopify Analytics, and Klaviyo.
- Data-Driven & Growth-Focused – You know how to turn numbers into actionable strategies.
- Strong Understanding of Conversion Funnels & CRO – You’ve optimized e-commerce sites before and know how to reduce friction & drive revenue.
- Experience with Klaviyo & Email Automation – You understand email segmentation, flows, and retention strategies.
- Fluent in Performance Marketing Metrics – You know ROAS, CAC, LTV, AOV, and CTR like the back of your hand.
- Proactive & Strategic Thinker – You won’t just report numbers; you’ll suggest improvements that move the business forward.

Compensation & Perks
- Competitive Salary (Based on Experience).
- Performance-Based Growth – If your insights directly impact revenue growth, you’ll be rewarded.
- Employee Discounts & Perks – Be part of a fast-growing, innovative team shaping the future of e-commerce.
- Fully Remote & Flexible – Work from anywhere, as long as you drive results.

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Due to high volume of applications, only shortlisted candidates will be contacted.