Market Research Analyst

Are you passionate about understanding customer needs and crafting detailed buyer personas? We’re looking for a skilled Market Research Analyst to join our dynamic team!

Role and Responsibilities:

Customer Research:
Review Mining: Analyze Amazon reviews to uncover themes, problems, and motivations.
Comment Mining: Examine comments on TikTok, YouTube, and Instagram to identify preferences and pain points.
Forum Mining: Explore forums like Reddit to understand customer challenges.
Documentation: Create detailed, organized reports of your findings.

Buyer Persona Creation:
Team Collaboration: Work with marketing, sales, and product teams to develop personas.
Data Analysis: Segment customers based on demographics, psychographics, and behaviors.
Profile Development: Craft comprehensive personas, including motivations and buying behavior.
Visual Presentation: Present personas in an engaging format for team use.
Application: Use personas to inform marketing strategies and product development.

Continuous Improvement:
Stay updated on e-commerce trends and research tools.
Implement new methods to enhance data accuracy and insight quality.
Continuously refine research processes for efficiency.

What We’re Looking For:
Experience: Proven background in market research and analysis.
Skills: Strong analytical skills, attention to detail, and proficiency with tools like Google Analytics and Excel.
Communication: Clear and concise documentation and presentation of findings.

Qualifications:
Education: Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
Experience: 2+ years in customer research, data analysis, or a similar role.
Skills: Expertise in customer research methods and the ability to manage multiple projects independently.

How to Apply:
Interested candidates should send:
Resume: Highlighting your professional experience.
Portfolio: Showcasing your work in customer research.
Brief Summary: Describing your experience and how you can contribute to our team.

We look forward to your application and the potential to have you as a key part of our success!