Link Building Specialist - Local SEO

We're looking for a Link Building Specialist with a strong understanding of local SEO to help us build high-quality, location-focused backlinks. This role requires attention to detail, expertise in local link-building techniques, and a strategic approach to managing citations and content-based outreach.

The ideal candidate will have a DISC profile with:
* Dominance (D): Low to Moderate (20-40) - You bring persistence and adaptability, valuing patience over assertive control.
* Influence (I): Moderate (40-60) - You communicate warmly, build rapport in your outreach, and create connections with prospects.
* Steadiness (S): High (60-80) - You’re reliable, systematic, and thrive on maintaining consistent efforts.
* Compliance (C): High (70-90) - Detail-oriented with a strong adherence to SEO best practices, you excel at following structured processes.

Please include the word "unicorn" in your application to show you've read the full description.

Responsibilities
* Local Citation Building: Use tools like RoboForm to build consistent NAP citations on high-authority local directories. Establish both structured and unstructured citations using audio, video, and image content on local sites.
* Citation Audits: Conduct regular citation audits to ensure accuracy and consistency across all listings, identifying and fixing any inconsistencies to maintain local authority.
* Guest Posts and Link Insertions: Develop guest posting and link insertion strategies with a focus on local and industry-relevant websites. This includes reaching out for guest posts on community sites and negotiating link insertions on related content pages.
* Google Business Profile (GBP) Optimization: Manage and optimize GBP listings, ensuring the profile is regularly updated with fresh content, accurate information, and high-quality images. Engage with customer reviews and responses to build local engagement.
* Press Release Management: Create and distribute press releases to local news outlets and media channels, focusing on events, partnerships, or other local newsworthy topics.
* Internal Linking Strategy: Implement an effective internal linking strategy to improve site structure, boost local relevance, and distribute link equity across priority pages.

Required Qualifications
* 2+ years of experience in link-building, SEO, or digital marketing with a focus on local SEO.
* Proficiency with Ahrefs, SEMrush, Google Analytics, RoboForm, and other outreach tools like Hunter or Pitchbox.
* Strong understanding of local citation building, Google Business Profile management, and press release distribution for local SEO.
* Excellent English writing and verbal communication skills, with a knack for creating personalized and persuasive outreach.
* Proven ability to manage and maintain high standards in multiple link-building campaigns simultaneously.

Soft Skills
* Quick learner who adapts easily to new tools and strategies.
* Excellent interpersonal and relationship-building skills.
* Strong organizational and time management skills.

Desired Technical Skills (Preferred but Not Required)
* Experience in social media engagement to supplement local SEO and link-building efforts.
* Familiarity with advanced CRM tools for outreach management.

Work Schedule and Holidays
* This is a full-time position with flexible hours, though daily check-ins are required.
* 3 vacation leaves and 3 sick leaves after a 6-month probation period.
* Observance of most Filipino holidays, excluding All Saints' and All Souls' Day.

Salary
* $800-1,000 per month, commensurate with experience and qualifications.

Perks and Benefits
* 13th-month pay upon completing 6 months.

Performance-based bonuses for meeting or exceeding outreach targets.
* Access to ongoing training and resources to support professional development.

Career Potential
* As our company grows, so does the potential for you to advance into a leadership role, managing your own team of link builders and outreach specialists.

How to Apply
In your application, put “I’m the Local SEO Link Building Unicorn You Need!” in the subject line to demonstrate you’ve read the description thoroughly. Attach your resume and include examples of successful local SEO link-building campaigns or outreach strategies you’ve executed.