Lead Magnet Copywriter

About The Role

At 11 Agency, we are looking for a highly skilled and creative Lead Magnet Copywriter to craft compelling, high-converting lead magnets for our email marketing agency. Your writing will be the driving force behind attracting and engaging our audience, positioning us as an authority in the ecommerce email marketing space.

In this role, you will be responsible for writing expert-level, captivating, and value-driven lead magnets that encourage email subscriptions. You don’t need to be an email marketing expert, but you must be able to research thoroughly and write persuasively. You will collaborate closely with our CEO, who will provide feedback, and a designer who will assist in creating visually appealing assets to complement your copy.

This is a great opportunity for an experienced copywriter who understands how to write persuasive, engaging content that converts.


Key Responsibilities

Copywriting & Content Creation
- Write high-converting lead magnets, including ebooks, guides, checklists, templates, and case studies.
- Craft compelling copy that captivates and educates our target audience while driving conversions.
- Ensure all content is written in a clear, engaging, and expert-level tone.

Research & Messaging
- Conduct thorough research on ecommerce email marketing topics to create authoritative and valuable content.
- Develop persuasive messaging that speaks to the pain points, needs, and desires of our ideal customers.
- Use storytelling, data, and psychology-driven copy techniques to make content engaging and actionable.

Collaboration
- Work closely with the CEO for feedback and alignment on brand voice and messaging.
- Collaborate with a designer to create visually compelling lead magnets that enhance readability and engagement.
- Optimization & Testing

Continuously refine and improve lead magnet copy based on feedback and performance insights.
- Ensure copy aligns with best practices for lead generation and conversion.


What We’re Looking For
- Proven experience as a copywriter, content marketer, or lead magnet creator.
- A strong portfolio showcasing compelling, conversion-focused writing (e.g., ebooks, guides, sales copy, or lead magnets).
- Ability to research complex topics and translate them into engaging, easy-to-understand copy.
- Understanding of direct response copywriting, persuasion techniques, and audience psychology.
- Exceptional attention to detail, grammar, and clarity in writing.
- A proactive, self-starter mindset with the ability to take ownership of projects.

Bonus: Experience in ecommerce, digital marketing, or email marketing copywriting.

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Please share 2–3 samples of your previous work, such as well-researched articles, visually designed lead magnets, or presentation documents, that demonstrate your ability to create expert-level, engaging, and visually appealing content.

Please also share your Skype ID as well