Lead Genaration Expert

Company brief: Welcome to Alpha Technical Training, a trailblasing force in the Australian Vocational Education landscape! We're not just another Registered Training Organisation (RTO); we're a dynamic powerhouse reshaping the future of trade qualifications with innovation, a touch of risk-taking, and a commitment to empowering Australian trade workers.
Born in January 2023, we've burst onto the scene, turning heads in the industry with our avant-garde approach to course delivery. As pioneers, we're not just shaping careers; we're crafting a movement. Yet, amidst our rapid rise, we've acknowledged that our marketing and branding haven't quite caught up with the magnitude of our vision.
Job Description:
As a Lead Generation Expert at Alpha Technical Training - ATT, you will be responsible for developing and executing strategies to generate high-quality leads and expand our customer base. You will work closely with the marketing and sales teams to identify target audiences, create compelling campaigns, and implement tactics to attract potential customers. Your primary goal will be to increase brand awareness, drive traffic to our website, and ultimately convert leads into customers.
Responsibilities:
• Research and identify target audiences based on market trends and customer demographics
• Develop and implement PAID lead generation strategies to attract potential customers
• Create engaging content, including blog posts, social media posts, and email campaigns, to drive traffic and generate leads
• Utilise various channels, such as social media, email marketing, SEO, and SEM, to reach target audiences
• Monitor and analyse campaign performance metrics to optimise lead generation efforts
• Collaborate with the marketing and sales teams to develop integrated campaigns and initiatives
• Stay up to date with industry trends and best practices in lead generation and digital marketing
Requirements:
1. Must have proven experience in PAID lead generation in different social media platforms including Facebook, Google, Instagram, TikTok etc.
2. Lead generation expert preferably in Education industry.
3. Strong understanding of digital marketing tactics and channels
4. Excellent communication and writing skills
5. Analytical mindset with the ability to interpret data and metrics
6. Proficiency in marketing automation and CRM software
7. Ability to work independently and collaboratively in a fast-paced environment
8. Bachelor’s degree in marketing, business, or related field